More and more organizations are investing in the development of their social networks. However, simply investing in content creation is not enough. You need to know what type of content best suits your company.
Video is a format that brings countless advantages to your business!
Join SUBA in a digital universe and discover why you should invest in this type of format:
Cost/benefit ratio
The truth is that investing in videos is not expensive. Contrary to what many people think, the cost/benefit ratio is quite reasonable. Furthermore, with the growth in demand, this format has become accessible to various sectors and types of companies.
It is the customer's favorite format
Videos are one of the biggest trends right brazil whatsapp number now, and they're here to stay. With the huge amounts of information we're exposed to every day, users prefer watching a video to reading text. What's more, the effort required to consume content is much less!
Improves Search Engine Optimization
Search engines prioritize videos , giving a better ranking to web pages that contain this type of content. Therefore, it is important to integrate videos into your website so that it appears in the first search results, increasing the chances of becoming more competitive in the digital world .
Increases conversion rates
In a company whose business is mainly focused on the B2B market, those responsible for making final decisions are strongly influenced by video marketing. According to a study conducted by Forbes , 65% of managers interviewed said they had visited an organization's website after watching a video produced by the organization.
It goes viral
Who doesn’t remember at least one video that has exploded on the internet and gone viral? The truth is that, when this type of content is well produced, it generates a higher level of user engagement. Thus, the number of shares will increase and in the end… your video has become a success!
Promotes engagement
The combination of different elements in a video (such as images, text and sound) provokes different sensations in users. In this way, videos are able to convey messages and emotions with greater value. All of this results in a greater number of interactions.
Increase ROI
Combined with its affordability in terms of costs, the possibility of high conversion facilitates a greater return on investment (ROI).
Finally, there is no doubt that video is an essential element to integrate into your communication strategy.