Example of Adidas and IKEA
Posted: Sun Dec 22, 2024 8:11 am
1. AI Grows Mobile Sales
Consumers buy most online via the website, but mobile is catching up enormously. Did you know that more than 50 percent of traffic to a webshop comes from mobile? In 2018, this percentage will only increase, according to research (pdf). With their smartphone in hand, customers check your product before they go to the store (79%) or order online (85%). Approximately 74 percent of consumers first go to the website, 43 percent come to your brand via e-mail, 38 percent via social media and 36 percent via apps before they buy something.
I'll explain how Adidas does that. They launched their own shopping app . A very smart one, because artificial intelligence plays a leading role in it. Adidas uses the app to offer users a personalized experience, based on their style and behavior. This mainly involves personal recommendations. The more you use the app, the better it gets to know you. The app contains blogs, videos and updates on trends, especially about athletes sponsored by Adidas: footballers Lionel Messi and Paul Pogba, for example. A very smart way to get close to your target group.
I also expect a lot from apps in combination with virtual reality. For example, you may have seen the new IKEA Place app. You sit on the couch at home and from there you can use the app to see how that south korea whatsapp number trendy chair or cool table would look in your own living room. And of course, if you like it, you can buy it right away. I expect that we will see these applications more and more often in the retail world.
2. Voice and visual search
We are used to typing, swiping and scrolling. But that is changing. Through voice and visual search , customers will come to a possible purchase even faster. We no longer only use voice technology to look things up, we will also buy products with it. Voice technology is becoming increasingly smarter through the application of AI. It will not be long before we ask our smartphone if we want to know or buy something. After all, it is also much faster and more comfortable than typing.
At the same time, visual search is making huge steps, especially for retail this is a valuable innovation. It works like this: as a consumer you have seen shoes that you really want to have. By taking a photo, the search engine sees what kind of shoes these are, sneakers from brand X for example. Computers are getting smarter because more and more data is becoming available. At a certain point, the computer understands that you want the white sneakers from brand X, it eventually even gives you the specific model.
Consumers buy most online via the website, but mobile is catching up enormously. Did you know that more than 50 percent of traffic to a webshop comes from mobile? In 2018, this percentage will only increase, according to research (pdf). With their smartphone in hand, customers check your product before they go to the store (79%) or order online (85%). Approximately 74 percent of consumers first go to the website, 43 percent come to your brand via e-mail, 38 percent via social media and 36 percent via apps before they buy something.
I'll explain how Adidas does that. They launched their own shopping app . A very smart one, because artificial intelligence plays a leading role in it. Adidas uses the app to offer users a personalized experience, based on their style and behavior. This mainly involves personal recommendations. The more you use the app, the better it gets to know you. The app contains blogs, videos and updates on trends, especially about athletes sponsored by Adidas: footballers Lionel Messi and Paul Pogba, for example. A very smart way to get close to your target group.
I also expect a lot from apps in combination with virtual reality. For example, you may have seen the new IKEA Place app. You sit on the couch at home and from there you can use the app to see how that south korea whatsapp number trendy chair or cool table would look in your own living room. And of course, if you like it, you can buy it right away. I expect that we will see these applications more and more often in the retail world.
2. Voice and visual search
We are used to typing, swiping and scrolling. But that is changing. Through voice and visual search , customers will come to a possible purchase even faster. We no longer only use voice technology to look things up, we will also buy products with it. Voice technology is becoming increasingly smarter through the application of AI. It will not be long before we ask our smartphone if we want to know or buy something. After all, it is also much faster and more comfortable than typing.
At the same time, visual search is making huge steps, especially for retail this is a valuable innovation. It works like this: as a consumer you have seen shoes that you really want to have. By taking a photo, the search engine sees what kind of shoes these are, sneakers from brand X for example. Computers are getting smarter because more and more data is becoming available. At a certain point, the computer understands that you want the white sneakers from brand X, it eventually even gives you the specific model.