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Bring order to your content pipeline

Posted: Tue Jan 28, 2025 5:18 am
by asimd23
The following table shows a basic structure that you can adapt to your needs. The following information should be recorded for each content: title of the publication.
Status (from Brainstorming to Published)
Responsible author release date
publication channel Persona (for whom the article is relevant)
Content idea (where the idea came from) content marketing strategy

This table in our content marketing strategy template may greece rcs data seem quite extensive at first glance, but it is the minimum required for an average content pipeline to maintain the necessary overview. Get used to recording this data from day one and you will have no problems maintaining an overview at all times.

Enable an individual view of the data
Another highlight of this template are the different views with predefined filters and groupings. This way you can be sure that the different employees always get the perfect overview. At the same time, these views are ideal for ensuring personal accountability.

Graphic designers will only be interested in the articles that require graphics and that are already written, while authors will only look for the work that is still pending. Each of these contributors has their own view to display only the data they need at the moment.