How do search engines see website design?
Posted: Tue Jan 28, 2025 5:22 am
They don’t see it at all… We would say so if we weren’t an experienced marketing agency.
Yes, search engines do not actually see your website design and do not evaluate how convenient and beautiful it is. But they do take into account the following factors when ranking:
behavioral;
commercial.
But these factors are already directly related to the design in many ways. Example: a website does not have an adaptive web design, and it is inconvenient to use it from a smartphone - the number of refusals armenia email list increases, and with them the site's positions fall. Or another example: due to an ill-conceived interface and generally poor UX design, a person gets confused in the menu and product categories, cannot understand how to buy a product on credit or pay for an order directly on the site. The same applies to the poor appearance of the site: if a user goes to an online store with an old design, he begins to doubt whether this is a valid site, the level of trust drops sharply and the user simply leaves without taking any action. Search engines take into account behavioral, technical and commercial factors, and positions fall again. In fact, due to ill-conceived design and structure.
That is, in order for Google to highly rate your online store and raise it in search results, it is necessary to achieve high content rendering speed, minimum waiting time before the first interaction with this content, and also to ensure visual stability of all web page elements (without layout shifts).
Yes, search engines do not actually see your website design and do not evaluate how convenient and beautiful it is. But they do take into account the following factors when ranking:
behavioral;
commercial.
But these factors are already directly related to the design in many ways. Example: a website does not have an adaptive web design, and it is inconvenient to use it from a smartphone - the number of refusals armenia email list increases, and with them the site's positions fall. Or another example: due to an ill-conceived interface and generally poor UX design, a person gets confused in the menu and product categories, cannot understand how to buy a product on credit or pay for an order directly on the site. The same applies to the poor appearance of the site: if a user goes to an online store with an old design, he begins to doubt whether this is a valid site, the level of trust drops sharply and the user simply leaves without taking any action. Search engines take into account behavioral, technical and commercial factors, and positions fall again. In fact, due to ill-conceived design and structure.
That is, in order for Google to highly rate your online store and raise it in search results, it is necessary to achieve high content rendering speed, minimum waiting time before the first interaction with this content, and also to ensure visual stability of all web page elements (without layout shifts).