How to use this for your own business:
Posted: Tue Jan 28, 2025 6:46 am
Write out all of your specific niche markets. This could be your local area for a market that you uniquely serve.
Set up pages on your website that use terms this niche would be looking for. Examples could be "nail salon in Shelbyville," "workout clothes for pregnant and post-partum moms," or "financial planning for retired navy veterans."
Set up ads for the same specific niches. You can hire an agency or use platforms like Facebook advertising to set this up on your own.
14. Don't Forget Snail Mail
Why do you think that today, in the 2020s, we’re STILL getting constant ads in the mail? Hint: It’s because they work. Without a positive ROI, the mail advertisements would stop dead overnight.
In your local market, you, too, can take advantage of the power of direct mail campaigns. Get creative with well-designed and personalized mailers. Sending a tangible message that someone can pick up with their hands can cut through the digital clutter and offer a refreshing way to start a conversation.
Here’s a fun example: Knorr, the company well known for its soups, sent malaysia telegram data out a mailer with the line “Unlike any F****N dinner you’ve ever tried,” with a prompt to put the card into their freezer. Since the mailer was printed with leuco dye, the letters responded to the change in temperature by revealing a whole new message: “FROZEN meals can be this delicious.” This campaign generated 17,000 purchases with an average response rate of 10.2 percent!
Small-Business-Lead-Generation-Strategies-Dont-Forget-Snail-Mail
Create a goal for your direct mail campaign. Do you want to attract new customers with an exclusive discount, introduce your business to a new neighborhood, or use a unique message to drum up new business?
Link up with a direct mail service such as PostcardMania to help you execute this plan. Going with a service will make this much easier…unless you want to print postcards, stuff letters, and lick stamps all day.
Track your performance carefully and double down on what works. You can keep this strategy up over time if it does well.
15. Get Creative!
This isn’t a specific strategy, but a reminder that you can think outside the box to generate leads and business opportunities. While other methods are tried and true, a novel idea might create more of an exponential growth opportunity if executed well.
Set up pages on your website that use terms this niche would be looking for. Examples could be "nail salon in Shelbyville," "workout clothes for pregnant and post-partum moms," or "financial planning for retired navy veterans."
Set up ads for the same specific niches. You can hire an agency or use platforms like Facebook advertising to set this up on your own.
14. Don't Forget Snail Mail
Why do you think that today, in the 2020s, we’re STILL getting constant ads in the mail? Hint: It’s because they work. Without a positive ROI, the mail advertisements would stop dead overnight.
In your local market, you, too, can take advantage of the power of direct mail campaigns. Get creative with well-designed and personalized mailers. Sending a tangible message that someone can pick up with their hands can cut through the digital clutter and offer a refreshing way to start a conversation.
Here’s a fun example: Knorr, the company well known for its soups, sent malaysia telegram data out a mailer with the line “Unlike any F****N dinner you’ve ever tried,” with a prompt to put the card into their freezer. Since the mailer was printed with leuco dye, the letters responded to the change in temperature by revealing a whole new message: “FROZEN meals can be this delicious.” This campaign generated 17,000 purchases with an average response rate of 10.2 percent!
Small-Business-Lead-Generation-Strategies-Dont-Forget-Snail-Mail
Create a goal for your direct mail campaign. Do you want to attract new customers with an exclusive discount, introduce your business to a new neighborhood, or use a unique message to drum up new business?
Link up with a direct mail service such as PostcardMania to help you execute this plan. Going with a service will make this much easier…unless you want to print postcards, stuff letters, and lick stamps all day.
Track your performance carefully and double down on what works. You can keep this strategy up over time if it does well.
15. Get Creative!
This isn’t a specific strategy, but a reminder that you can think outside the box to generate leads and business opportunities. While other methods are tried and true, a novel idea might create more of an exponential growth opportunity if executed well.