How to Write a Welcome Letter: Instructions, Tips, and 10 Inspiring Examples
Posted: Tue Jan 28, 2025 6:54 am
First impressions are important not only in face-to-face interactions, but also in email communications. They depend on the welcome email, which may contain a video, a special offer, a subscription form, or simply a friendly greeting that begins the relationship with a new customer.
A well-thought-out first message helps a company establish contact with potential partners and customers.
When you send a welcome email to a new blog reader, newsletter subscriber, or potential customer, you're making a first impression about your company.
To make sure that impression is a good one, we've collected some tips and examples from companies big and small that Eric Devaney shares with Hubspot .
Each of the examples below reflects different tactics and strategies for engaging followers.
No time to read the article? Find it in our telegram channel germany phone number data and save it to your "Favorites" for later.
Welcome Email Components
What makes a good welcome email? While there is no one-size-fits-all answer, there are a few key components that will make your email stand out and help you connect with your target audience .
Compelling headline
To make a good impression, you first need to get your message opened at all. The subject line is incredibly important: the recipient needs to understand who you are, what you sent, and why it’s important.
Recommended Content
Of course, the main purpose of a welcome email is to introduce your brand to the recipient. But the email should also outline the next steps for interested buyers.
A good way to do this is to provide links to content on your site where the buyer will know who you are and what you do.
Personalized offers
Personalization allows you to stand out from the crowd. Customized offers can be based on information the buyer has already provided you or information from public platforms such as social media.
Possibility to unsubscribe
It is also important to provide a convenient way for the user to unsubscribe from the mailing list if it is not interesting to them. Every welcome email should contain an “Unsubscribe” button so that the user can decide whether they want to keep in touch with you.
Nothing ruins a budding relationship more than endless annoying emails.
A well-thought-out first message helps a company establish contact with potential partners and customers.
When you send a welcome email to a new blog reader, newsletter subscriber, or potential customer, you're making a first impression about your company.
To make sure that impression is a good one, we've collected some tips and examples from companies big and small that Eric Devaney shares with Hubspot .
Each of the examples below reflects different tactics and strategies for engaging followers.
No time to read the article? Find it in our telegram channel germany phone number data and save it to your "Favorites" for later.
Welcome Email Components
What makes a good welcome email? While there is no one-size-fits-all answer, there are a few key components that will make your email stand out and help you connect with your target audience .
Compelling headline
To make a good impression, you first need to get your message opened at all. The subject line is incredibly important: the recipient needs to understand who you are, what you sent, and why it’s important.
Recommended Content
Of course, the main purpose of a welcome email is to introduce your brand to the recipient. But the email should also outline the next steps for interested buyers.
A good way to do this is to provide links to content on your site where the buyer will know who you are and what you do.
Personalized offers
Personalization allows you to stand out from the crowd. Customized offers can be based on information the buyer has already provided you or information from public platforms such as social media.
Possibility to unsubscribe
It is also important to provide a convenient way for the user to unsubscribe from the mailing list if it is not interesting to them. Every welcome email should contain an “Unsubscribe” button so that the user can decide whether they want to keep in touch with you.
Nothing ruins a budding relationship more than endless annoying emails.