Summary closing example:
Posted: Tue Jan 28, 2025 7:00 am
When it works best: When you haven't shown the main highlight yet, and you're pretty sure the prospect is on their way out.
When not to use it: When you've already bombarded and overwhelmed them with a long list of the benefits of your product.
This free bundle includes 11 templates, checklists, worksheets, and guides—all action-oriented and easy to use—so you can have your best sales year yet.
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6. The Summary Close
Take some time to summarize all the benefits of your product, and the main ways it would solve your prospect’s pain points. You can also use this to make distinctions between two or three possible options you're offering, to help remind your lead of what all their options are as they come closer to a purchase decision.
“Just to review what we’ve seen, our CRM offers real-time calling insights, a visual sales pipeline, and workflow automations that you can set for your team. While you think about it, let’s set up a free trial account so you can see how it works over the next few days.”
Why this works: Hearing all the benefits at once can seem more impactful than the 30 minutes you spent reviewing them.
When it works best: When you know your product is a good fit, and your lead needs a quick reminder of everything they agreed would work for them.
When not to use it: When your conversation has not been particularly long, or your main value points didn't seem to impact your prospect.
When not to use it: When you've already bombarded and overwhelmed them with a long list of the benefits of your product.
This free bundle includes 11 templates, checklists, worksheets, and guides—all action-oriented and easy to use—so you can have your best sales year yet.
[email protected]
I agree to receive communications from Close. I can iceland telegram data unsubscribe at any time.
Download →
6. The Summary Close
Take some time to summarize all the benefits of your product, and the main ways it would solve your prospect’s pain points. You can also use this to make distinctions between two or three possible options you're offering, to help remind your lead of what all their options are as they come closer to a purchase decision.
“Just to review what we’ve seen, our CRM offers real-time calling insights, a visual sales pipeline, and workflow automations that you can set for your team. While you think about it, let’s set up a free trial account so you can see how it works over the next few days.”
Why this works: Hearing all the benefits at once can seem more impactful than the 30 minutes you spent reviewing them.
When it works best: When you know your product is a good fit, and your lead needs a quick reminder of everything they agreed would work for them.
When not to use it: When your conversation has not been particularly long, or your main value points didn't seem to impact your prospect.