We cannot forget that although currently - and increasingly - people share certain codes at a global level, each community has its own peculiarities.
Analyzing them, discovering how we can use them to our advantage or prevent them from turning against us is the key to developing a good international strategy.
Examples of street marketing in international or multi-region campaigns
Netflix, an international strategy that adapts to a region
Netflix is a company known for its great marketing strategies.
In addition to being very active on social media and having a great interaction with the public, they also develop the most original campaigns to promote their original series.
Although we could highlight many campaigns, one of the most current philippines telephone number and striking - not without controversy, by the way - is the one they have created to promote the second season of their series "Sex Education."
This is a campaign that has included striking actions such as placing giant emojis with a “discreet” sensual symbolism in certain locations.
But what has been most talked about are his posters.
They include humorous phrases with a rather mischievous double meaning.
Mind you, they even had to remove the advertising they had in the Círculo de Bellas Artes in Madrid!
Street Marketing - Netflix Example
However, I don't highlight this strategy just for that.
The most striking thing is how they have been able to use their ingenuity and regionalize this action in a specific point of the Spanish geography.
Taking a leaf out of popular wisdom, Netflix has created an exclusive action for Cuenca that has undoubtedly been the talk of the town.
Street marketing - Netflix Cuenca example
Something very striking about this campaign is that, despite being very easily adaptable to other regions (the United Kingdom, for example, which is the king of double meanings), other different promotional strategies have been chosen.
In the case of London, a huge graffiti painted by one of the series' leading actors, Connor Swindells, who plays Adam, has been used.