the appearance of a new competitor could force you to further reduce your prices to avoid losing new customers
Selling without good profit margins means staying afloat and not getting any kind of satisfaction
A better way to make a difference, as we have also seen previously, is to offer useful advice and show all your experience. One of the channels you could use is certainly WhatsApp, not only because it is a very popular app, but also because it is completely free.
WhatsApp also allows you to use labels and easily recognize new contacts, profiles potentially ready to purchase, acquired customers, etc.
What topics could you cover?
the characteristics of a particular type of furniture
the color combinations
maintenance and cleaning of materials
furnishing accessories to match
Never underestimate the importance of engaging your customers and showing that you are attentive to their needs.
Take inspiration from this article from Cose di Casa which provides various tips on which material to choose for the kitchen top .
If the advice you can offer requires several lines of explanation, consider starting a blog.
This way you have a tool where you can vent all your knowledge on the subject and where people can land who, after receiving your message on WhatsApp, want to learn more about the topic.
If you happen to be short of ideas for your blog or for the pills you periodically send with WhatsApp Business, you can take inspiration from the most frequently asked questions you have received in the last period.
Take a few minutes to write a comprehensive response: the doubt that one of your customers raised in the store could also come to many of your channel subscribers.
Another practical tip to exploit the potential of WhatsApp Marketing in furnishing: think about the categories (topics) to use in your blog: each of them should correspond to one or more broadcast lists. In this way you will have segmented your audience and each of your contacts will receive only messages of interest to them.
5. Intercept potential customers during the early stages of their decision-making process (Lead generation)
customers looking at the window of a furniture shop
As we have already said when talking about the real estate sector, where the decision-making process can last several months , even the choice of home furnishings can be very complex and multifaceted.
So how can you avoid losing contact with potential philippine number example customers who land on your store's website for the first time?
What you need to do in these cases is to collect some information about these people and create a profile with which you can stay in touch.
The most suitable tool for this type of activity is the landing page . It is a page that contains a series of motivations that push the visitor to leave their personal data along with other information related to their need or the type of product they are looking for.
There are several ways you can leverage this information:
through a newsletter you can periodically send an email to your subscribers
by calling people directly to provide more information or to make an appointment in store
Through one or more WhatsApp Business broadcast lists you can send targeted messages only to interested customers
Now that we have seen how to cultivate these contacts, a question arises spontaneously:
The most suitable environments for this type of activity are social networks (Facebook and Instagram) and Google, through positioning in the top positions of search results.
It may seem like a waste of time to intercept people who are still in the decision-making phase and not at all ready to buy. In reality, this is the best time to give them all your advice and show that you are attentive to their needs.
How to further motivate your visitors to leave you their contact details?
The landing page does not necessarily have to contain only your strengths, but, without falling into unjustified criticism of your competitors, it can show what negative situations could arise if you rely on the wrong furniture store.
In the landing page to get the WhatsApp contact of your new potential customer, also talk about the problems that can arise if the customer relies on the wrong furniture store.
What consequences could the wrong choice of kitchen top material lead to?
What difficulties would one encounter in having to imagine how the new kitchen will look without having photorealistic renderings?
How might one feel about buying furniture from sellers who then become unavailable?