McDonald's ordering app
A great example of a digital strategy causing chaos is the not-so-succe usa number list ssful implementation of a new app.
The fast food giant introduced the app as part of a technology update to introduce a new menu and allow delivery and curbside pickup. However, the LA Times reported that its ‘Experience of the Future’ initiative resulted in employees handling more tasks (without pay raises or adequate staffing) resulting in people quitting their jobs.
Plus, it also resulted in customers having to wait longer for their orders - surely not something McDonald’s wanted when bringing in this new technology.
According to one McDonald’s worker, Westley Williams, “It’s more stressful now. When we mess up a little bit because we’re getting used to something new, we get yelled at.”