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・Abandoned cart email To customers who have not made a purchase in the last 7 days and have abandoned their cart, we send emails the next day and the day after. We were convinced that sending emails would definitely produce results, but had previously given up on sending abandoned cart emails due to the system's difficulties. However, with the introduction of Synergy!, we were able to achieve this. This measure is not only implemented in emails, but also in One to One delivery on LINE.


The open rate is high at around 90%, and we are seeing uruguay telegram database results similar to those of emails. ・Catalog opening promotion emails The catalog is rich in content and stimulating purchase desire when you look at it, so it was important to follow up to encourage people to open the catalog when it arrived, and so this measure was implemented. By sending a reminder email saying "We've sent you a catalog, so please take a look," it encourages people to open the catalog and make a purchase.


The email also includes a link to the digital catalog, which encourages people to view the catalog out of their interest in the digital catalog. There is also content about how "mass-distribution email newsletters were improved and successful email patterns were deployed on LINE, resulting in results," so please check out the article below for more details about this case study. [Case Study] Hiraki Co., Ltd. | By improving emails with a focus on one-to-one measures, the channel has grown to double sales compared to last year (sales via email) CRM measures implemented by "Kutsu no Hiraki" and a steady PDCA cycle [Case Study] Hiraki Co.