According to a dataset collated by
Posted: Sun Dec 22, 2024 8:35 am
We hope these 8 simple tips will help you create marketing campaigns that pop and dazzle.
Note: This article was adapted from the DMI podcast episode How australia email address list Ad Creatives Work.
" When you're sitting in front of a brief, it's a bit like arm wrestling and your arm gets really stiff after a while. You don't realize it, but you've lost all mobility in your arm after a couple of hours "
- John McMahon, Creative Director & Copywriter.The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round.
Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% YoY, it’s still only a fraction of the amount spent with Meta (5% to be precise). Advertiser adoption has been slow, but is accelerating rapidly.
Wolfgang analysed TikTok performance over the last year to see exactly what the advertising opportunity is.
Here, Brendan Almack and Roisin Linnie of Wolfgang Digital discuss the results they found from that analysis.
TikTok is cheaper than its competitors
The first opportunity is the cost. Since user growth is outpacing advertiser adoption, there’s a massive co
Note: This article was adapted from the DMI podcast episode How australia email address list Ad Creatives Work.
" When you're sitting in front of a brief, it's a bit like arm wrestling and your arm gets really stiff after a while. You don't realize it, but you've lost all mobility in your arm after a couple of hours "
- John McMahon, Creative Director & Copywriter.The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round.
Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% YoY, it’s still only a fraction of the amount spent with Meta (5% to be precise). Advertiser adoption has been slow, but is accelerating rapidly.
Wolfgang analysed TikTok performance over the last year to see exactly what the advertising opportunity is.
Here, Brendan Almack and Roisin Linnie of Wolfgang Digital discuss the results they found from that analysis.
TikTok is cheaper than its competitors
The first opportunity is the cost. Since user growth is outpacing advertiser adoption, there’s a massive co