Most SaaS companies are happy with their marketing success.

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Semrush’s 2023 Content Marketing Global Report, which surveyed SaaS and IT companies, found that almost 70% of SaaS businesses had a well-developed or advanced content marketing strategy in place. The remaining 30% had started working on their marketing efforts, too (stating “first steps”).

The report also uncovered that 97% of SaaS companies were relatively happy with their marketing success, stating their efforts to be anywhere between “minimally successful” and “successful.”

Findings from Semrush's 2023 Global Content Marketing report
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12. More SaaS businesses are relying on advertising in newsletters.
Traditional advertising channels like Google and social media japan mobile numbers list platforms, such as LinkedIn and Facebook, are still popular with SaaS marketers. But what’s surprising is that most marketers are now outpacing YouTube, Instagram, and Twitter and relying on newsletters as a channel.

(In fact, the importance of newsletters is steadily growing among all advertising channels.)

Around 11% of SaaS marketers say they have advertised on newsletters in the past 12 months, and a whopping 65% of SaaS businesses have their own newsletters to promote their business apps to potential customers.