We actively go and search for related questions on
Posted: Sun Dec 22, 2024 8:45 am
As for the micro-content, you have multiple opportunities. But remember: visual content creates a longer-lasting impact. First, take out smaller pieces and quotes to publish on platforms such as Weibo. If you create graphics with the quotes or word clouds, they will break down your longer articles nicely, which means they are more likely to be shared by other users. If you are experienced with video creation, you may also repurpose your pillar content into short videos summing up the main points of the article or record a Q&A, which answers questions that have been posted in the comments across the platforms. You can post it on video platforms, as well as Zhihu, WeChat and Weibo.
Zhihu, Tieba or Baidu Zhidao to see if our content can provide any value indonesia phone number list
there. If you did some research ahead of creating the content, you most likely already have some posts to answer. The advantage of setting up an account on Chinese platforms is that you can follow certain topics. This way, you stay on top of the posts others publish, and you can interact with them using the content from your pillar piece. You never know when a chance to reuse your older content may pop up! For example, for Matmatch (a material search platform that connects engineers and material suppliers), our post about Tesla’s Cybertruck on Zhihu gained a lot of attention!
We do not copy-paste the content and we always make sure we adapt the language to the platform. That’s why it is good to do a bit of research and learn more about the platforms you post on. The fact that something started as a professionally-written article doesn’t mean it cannot be adapted for a Q&A platform where you’d keep a more informal and conversational style. We actually covered Zhihu’s style more in detail here.
Zhihu, Tieba or Baidu Zhidao to see if our content can provide any value indonesia phone number list
there. If you did some research ahead of creating the content, you most likely already have some posts to answer. The advantage of setting up an account on Chinese platforms is that you can follow certain topics. This way, you stay on top of the posts others publish, and you can interact with them using the content from your pillar piece. You never know when a chance to reuse your older content may pop up! For example, for Matmatch (a material search platform that connects engineers and material suppliers), our post about Tesla’s Cybertruck on Zhihu gained a lot of attention!
We do not copy-paste the content and we always make sure we adapt the language to the platform. That’s why it is good to do a bit of research and learn more about the platforms you post on. The fact that something started as a professionally-written article doesn’t mean it cannot be adapted for a Q&A platform where you’d keep a more informal and conversational style. We actually covered Zhihu’s style more in detail here.