Call tracking via dynamic Call-tracking

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The company purchases a pool of phone numbers that are randomly shown to site visitors. There should be enough numbers to cover all visitors on the site at peak times. Each visitor is shown a unique phone number at that moment. This phone number is reserved for a specific visitor for a certain period of time - from 10 to 20 minutes, depending on the specifics of the business.

When a call comes in, the Call Tracking system determines what keyword and where the visitor came from. This allows you to consolidate all the information about the visitor into a single scheme.


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This scheme is more convenient than the slovenia consumer email list previous one, because the site visitor does not need to name the user_id. At the same time, this scheme has several "pitfalls". For example, the cost: since the company is forced to buy a certain volume of numbers, each of which costs 300 rubles per month. The more visitors, the higher the price of Call Tracking. With traffic of 500 visitors per day, you will need to spend 3-5 thousand rubles per month on Call-tracking.

Therefore, this scheme is an excellent solution for B2B, because there is not much traffic, but a lot of calls.


What does it take to build effective web analytics?
Determine the acceptable cost of the client.
Mark the conversion from lead to sale.
Find out the acceptable cost per lead.
Calculate indicators with accuracy down to the key phrase.
Keep your finger on the pulse.