The power of a good story is something we as salespeople
Posted: Wed Jan 29, 2025 4:45 am
Stories Have The Power To Influence
Storytellers have influenced public opinion over the course of history.
Have you ever noticed how political candidates weave stories of ordinary people into their speeches?
“Bob, the auto worker from Detroit who had to take a second job in order to feed his family…Carol, the retired widow from New Hampshire who had to go back to work in order to make ends meet…”
Because politicians know what storytellers have known for centuries: stories draw us in, involve us emotionally, and influence the way we think, feel and ultimately, act.
Stories Are Easy To Remember
Think about how many stories you can recall that happened malaysia telegram data hundreds or thousands of years before you were even born.
You probably don’t remember setting out to memorize the story of Moses, Sleeping Beauty or urban legends like the lover’s lane murderer with a hook for a hand, yet there they are, ingrained in your memory.
On the other hand, you might not remember what you did last Tuesday or what your spouse asked you to pick up at the store this morning.
Lets look at how and why you need to consider adding the skill of storytelling to your sales tool kit:
Why Integrate Stories Into Your Sales Process?
A short, well-crafted story can drive home your point better than a dozen busy Powerpoint slides. Stories package your message in a way that a listener can easily digest.
The real secret to their power, according to master storyteller Annette Simmons, is this: “Stories give people freedom to come to their own conclusions.
Storytellers have influenced public opinion over the course of history.
Have you ever noticed how political candidates weave stories of ordinary people into their speeches?
“Bob, the auto worker from Detroit who had to take a second job in order to feed his family…Carol, the retired widow from New Hampshire who had to go back to work in order to make ends meet…”
Because politicians know what storytellers have known for centuries: stories draw us in, involve us emotionally, and influence the way we think, feel and ultimately, act.
Stories Are Easy To Remember
Think about how many stories you can recall that happened malaysia telegram data hundreds or thousands of years before you were even born.
You probably don’t remember setting out to memorize the story of Moses, Sleeping Beauty or urban legends like the lover’s lane murderer with a hook for a hand, yet there they are, ingrained in your memory.
On the other hand, you might not remember what you did last Tuesday or what your spouse asked you to pick up at the store this morning.
Lets look at how and why you need to consider adding the skill of storytelling to your sales tool kit:
Why Integrate Stories Into Your Sales Process?
A short, well-crafted story can drive home your point better than a dozen busy Powerpoint slides. Stories package your message in a way that a listener can easily digest.
The real secret to their power, according to master storyteller Annette Simmons, is this: “Stories give people freedom to come to their own conclusions.