You need to send a follow-up email with the correct link to the customers who discovered the broken CTA. In addition, you can offer an additional discount to apologize to the customers who noticed the problem.
Here's a great example of a well-crafted follow-up email.
Source: Jeff Bullas
Source: Jeff Bullas
3. Incorrect segmentation
Email segmentation is proving to be incredibly effective. In fact, indian email list marketers using segmentation in their email campaigns see a 760% increase in sales . However, when done poorly, audience segmentation can lead to customer churn.
Imagine the confusion when you receive an email congratulating you on becoming new parents when you are not currently giving birth. That's exactly what happened to customers after Amazon accidentally sent its baby registry email campaign to the wrong audience segment.
In most cases, this mistake has no serious consequences other than customer confusion. However, in some cases, email segmentation can go horribly wrong and seriously offend some people.
For example, it is far from appropriate to send a baby registry email to customers who have recently lost a baby or are having difficulty having children.
How can you avoid this mistake?
To avoid this mistake, double-check your email segmentation multiple times before sending emails. Even if that means double- or triple-checking before your campaign goes live, this is helpful to make sure your email doesn't end up in the spam folder .
goes live!