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Why Traditional Recruitment Methods Fail

Posted: Wed Jan 29, 2025 6:43 am
by rifat28dddd
This is very irritating to buyers. According to research by Blender and SiriusDecisions, 80% of B2B buyers complain that salespeople come to meetings unprepared—and know nothing about them or their industry. Salespeople uncover this fact by asking questions that research can answer. In this episode of the Sales Gravy Podcast, Jeb Blount Jr. sits down with founder and sales leadership consultant Nigel Green to discuss his four-rule approach to recruiting elite salespeople.



Nigel told us that the only skill a sales leader should have is the ability to hire elite salespeople. Elite salespeople don’t come to us; we have to find them.



Key Takeaways

Recruiting Challenges: Many VPs of Sales and CEOs find that recruiting salespeople is one of their biggest challenges as they seek to maximize and optimize their existing talent pool.



Importance of training: Sales leaders should ensure their sales teams have access to necessary training resources, and platforms like Sales Gravy are invaluable for continuous learning.



Scouting vs. Trials: Unlike traditional recruiting methods, finding elite salespeople requires actively recruiting top talent rather than waiting for applicants, similar to sports scouting.



Non-obvious qualities: Hiring managers should look for non-obvious qualities in candidates that indicate they have the potential to perform well, not just obvious traits like hard work and prospecting skills.



Find talent: Sales leaders should look for new employees the same way they look for new business, leveraging networks, customer referrals, and tools like LinkedIn to identify top talent.



Four rules for recruiting elite salespeople:



Elite salespeople do not apply for job postings.

They are all stars and should be treated accordingly.

They often require customized compensation plans that may be outside of standard budgets.

They typically don’t yet work at your company and need to be proactively recruited.









The Importance of Hiring Elite Salespeople

If you hold a leadership position in a sales organization, you malaysia telegram data probably know that recruiting the right salespeople can be one of the biggest challenges. Recruiting top salespeople is critical. It’s not just about filling a job; it’s about finding those who can truly excel and move your business forward. Nigel Green emphasizes that recruiting the right people is the only skill that truly matters for a sales leader. Without this skill, even the best sales strategy and training program won’t deliver the results you want.




A common mistake is to rely on traditional recruiting methods, such as posting a position and waiting for applications. The problem with this approach is that elite salespeople aren't actively looking for new jobs. They're usually too busy being successful in their current positions. This means you have to be proactive in finding and recruiting them. Simply waiting for the best candidates to come to you can result in missed opportunities.