How to choose Telegram channels for advertising?
Posted: Wed Jan 29, 2025 9:46 am
The owner's work format. Some are flooded with posts with a continuation, some pull the audience from social networks, launch targeted advertising in Telegram, Facebook, VK, and some do not disdain selections and even megas. Someone runs one channel, and someone runs a whole network and even keeps assistants. Accordingly, the costs are different, and therefore, all other things being equal, prices can vary greatly. The return is strongest from channels that are flooded with direct posts or attract an audience from social networks. In these cases, you reach an audience that is most thematic and interested in the relevant offer;
Content quality. The more solid the channel looks, the better the content in it, the more serious the audience is in it, and the more effectively it can be monetized;
Niching. The narrower the niche, the higher the price you can set for a thousand views. That's why regional channels, especially capital ones, sell advertising at a high price.
Many advertisers carefully evaluate channels before buying ads. Accordingly, in some they are ready to buy a post at a certain CPM, and in others - not. And the admins know how much they are ready to take ads for.
Advertisers evaluate the involvement, methods of channel forex data promotion, statistics on advertising returns. If the return is poor, there was participation in mega-selections, promotion through posts with continuation, then they offer less for advertising. After all, the exhaust from such channels is lower than from those filled with a direct post from high-quality sources.
A week or two before the active selection of advertising platforms, search for the channels you are interested in using keywords in the corresponding line of the telegram. You can also search for them in the TGStat and Telemetr catalogs.
Subscribe to everything that interests you and follow the release of posts. Pay special attention to advertising. Firstly, you will see what kind of advertising looks most harmonious in channels of the desired subject. Secondly, you will come across PR posts from other channels of similar subject, which means you will collect them in your database of potential platforms.
Important! An advertising post always gets fewer views per day than native publications. The latter are usually reposted, which adds additional views. Therefore, evaluate daily reach in channels only by advertising publications.
Content quality. The more solid the channel looks, the better the content in it, the more serious the audience is in it, and the more effectively it can be monetized;
Niching. The narrower the niche, the higher the price you can set for a thousand views. That's why regional channels, especially capital ones, sell advertising at a high price.
Many advertisers carefully evaluate channels before buying ads. Accordingly, in some they are ready to buy a post at a certain CPM, and in others - not. And the admins know how much they are ready to take ads for.
Advertisers evaluate the involvement, methods of channel forex data promotion, statistics on advertising returns. If the return is poor, there was participation in mega-selections, promotion through posts with continuation, then they offer less for advertising. After all, the exhaust from such channels is lower than from those filled with a direct post from high-quality sources.
A week or two before the active selection of advertising platforms, search for the channels you are interested in using keywords in the corresponding line of the telegram. You can also search for them in the TGStat and Telemetr catalogs.
Subscribe to everything that interests you and follow the release of posts. Pay special attention to advertising. Firstly, you will see what kind of advertising looks most harmonious in channels of the desired subject. Secondly, you will come across PR posts from other channels of similar subject, which means you will collect them in your database of potential platforms.
Important! An advertising post always gets fewer views per day than native publications. The latter are usually reposted, which adds additional views. Therefore, evaluate daily reach in channels only by advertising publications.