Intended for informational purposes
Posted: Wed Jan 29, 2025 9:56 am
Changing corporate symbols, modernizing the enterprise, opening branches, social activity.
This type of image advertising involves expanding knowledge about the company. This means that the target audience remembers: this company is engaged in such and such a business and offers such and such a product or brand. The company must have an inseparable connection with the industry or product category. There is no pharmaceutical email lists benefit in the fact that people know about the existence of the company, but do not even guess what kind of business it does. Increasing audience awareness contributes to the popularization and creation of the image of the enterprise, which gradually turns into an increase in sales.
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6 tools of image advertising
Branding
To present a company and the products it offers to the consumer, both a good name and quality design (i.e. a bright, memorable picture) are necessary. Therefore, any image advertising begins with the development of a logo - the face of the company, and only after that is the existence and development of something reported, work is carried out to increase brand recognition.
Often, a character is born along with the drawing, which is not part of the logo, but is actively used. For example, the Energizer rabbit or the girl Alenka.
When creating a logo, all the nuances are taken into account, even those that at first glance seem completely insignificant (font, size and slant of letters, color scheme, etc.).
The main functional task of the logo is identification in the market.
Depending on the field of activity, the scale of the enterprise, its internal policy and some other factors, the company can use the following corporate identity media: business cards, forms, booklets, calendars, price lists, employee uniforms, etc.
External and internal media
The following tools are used as external media: street posters, signs, stands, pylons, etc. They serve as a reminder or information about the company or its products. One of the main advantages of this type of advertising is the audience reach. It influences its subconscious, attracting the consumer's attention. While on the street (on the way to the store, to or from work, during a walk in the park), a person sees a bright picture and remembers it. If this media is designed according to the rules, the image will be imprinted in the person's mind. Seeing a familiar product on a store shelf, a person may well buy it.
This type of image advertising involves expanding knowledge about the company. This means that the target audience remembers: this company is engaged in such and such a business and offers such and such a product or brand. The company must have an inseparable connection with the industry or product category. There is no pharmaceutical email lists benefit in the fact that people know about the existence of the company, but do not even guess what kind of business it does. Increasing audience awareness contributes to the popularization and creation of the image of the enterprise, which gradually turns into an increase in sales.
Read also!
"Contextual advertising click fraud: reliable methods of protection"
Read more
6 tools of image advertising
Branding
To present a company and the products it offers to the consumer, both a good name and quality design (i.e. a bright, memorable picture) are necessary. Therefore, any image advertising begins with the development of a logo - the face of the company, and only after that is the existence and development of something reported, work is carried out to increase brand recognition.
Often, a character is born along with the drawing, which is not part of the logo, but is actively used. For example, the Energizer rabbit or the girl Alenka.
When creating a logo, all the nuances are taken into account, even those that at first glance seem completely insignificant (font, size and slant of letters, color scheme, etc.).
The main functional task of the logo is identification in the market.
Depending on the field of activity, the scale of the enterprise, its internal policy and some other factors, the company can use the following corporate identity media: business cards, forms, booklets, calendars, price lists, employee uniforms, etc.
External and internal media
The following tools are used as external media: street posters, signs, stands, pylons, etc. They serve as a reminder or information about the company or its products. One of the main advantages of this type of advertising is the audience reach. It influences its subconscious, attracting the consumer's attention. While on the street (on the way to the store, to or from work, during a walk in the park), a person sees a bright picture and remembers it. If this media is designed according to the rules, the image will be imprinted in the person's mind. Seeing a familiar product on a store shelf, a person may well buy it.