Formation of advertisements and study of their effectiveness
Posted: Wed Jan 29, 2025 9:58 am
The targeter comes up with several advertisements at once (5, 10 or more, even 20), differing in format, launches their demonstration and tracks those that bring the maximum number of applications at the minimum price.
These are the ones that should be scaled, shown to the target audience, to as many users as possible. For example, during a trial run, an ad generated a couple of applications during the day. And it will also generate 7-10 applications when scaling begins. The target specialist's task is to keep their "finger on the pulse" and make the necessary changes in a timely manner.
Reporting
At least once a month, the targetologist must pharmaceuticals email list report on the work done. Everything is indicated: what was more effective and what was weaker, how much money was invested and earned, what exactly was paid for, what ideas there are for improving the project.
Reporting
Source: Wasan Tita / shutterstock.com
A report once a month is not a strict rule for everyone, each customer agrees with the specialist individually. But there is no point in insisting on a daily report. This can be required from your full-time targetologist, either at the very beginning of the project, or if it does not bring results for too long.
What is better: to hire a full-time employee or to delegate the work to outside specialists?
There is no clear answer here. Each business (as well as product) has its own characteristics and requires an individual approach, in addition, the intensity of work and other indicators are important.
Full-time employee
If you have a fairly complex product in development, it is better to have your own targetologist on staff. A number of nuances constantly arise in the work, the situation sometimes changes quite rapidly, and it will be problematic to take into account all the details in the format of remote cooperation.
In this case, you will not avoid serious mistakes, and this will have a negative impact on the results. Your own targeting specialist is also necessary if you have a fairly large sales department or you are launching several advertising campaigns at once.
Read also!
"SMM Promotion Strategy: From Development to Implementation"
Read more
Benefits of hiring a full-time employee:
You don't have to wait for a report to see how things are going and discuss possible improvements. A specialist is always nearby.
If a project requires deep dives, the targeter must devote all his attention to it.
All modern social media marketing operations are very dynamic, which means that it is important for the client to be able to quickly interact with their targeting specialist. This is easy if such an employee is on staff, while a freelancer most often gets in touch to discuss work issues once or twice a day.
Disadvantages of hiring a full-time employee:
If you do not live in a large city, you may not find a suitable worker in your area. Most good specialists strive to develop in megacities.
It is necessary to take care of your own employee, in particular, to regularly improve his qualifications. Calculate for yourself how much it will cost, because you will have to pay for a whole cycle of courses (and one costs at least 20,000 rubles). And then there is the possibility that the person may want to move to another company at any time.
Even a very good specialist's activity needs to be monitored, which means you will have to hire an expert from time to time (and this is expensive) to conduct independent monitoring.
These are the ones that should be scaled, shown to the target audience, to as many users as possible. For example, during a trial run, an ad generated a couple of applications during the day. And it will also generate 7-10 applications when scaling begins. The target specialist's task is to keep their "finger on the pulse" and make the necessary changes in a timely manner.
Reporting
At least once a month, the targetologist must pharmaceuticals email list report on the work done. Everything is indicated: what was more effective and what was weaker, how much money was invested and earned, what exactly was paid for, what ideas there are for improving the project.
Reporting
Source: Wasan Tita / shutterstock.com
A report once a month is not a strict rule for everyone, each customer agrees with the specialist individually. But there is no point in insisting on a daily report. This can be required from your full-time targetologist, either at the very beginning of the project, or if it does not bring results for too long.
What is better: to hire a full-time employee or to delegate the work to outside specialists?
There is no clear answer here. Each business (as well as product) has its own characteristics and requires an individual approach, in addition, the intensity of work and other indicators are important.
Full-time employee
If you have a fairly complex product in development, it is better to have your own targetologist on staff. A number of nuances constantly arise in the work, the situation sometimes changes quite rapidly, and it will be problematic to take into account all the details in the format of remote cooperation.
In this case, you will not avoid serious mistakes, and this will have a negative impact on the results. Your own targeting specialist is also necessary if you have a fairly large sales department or you are launching several advertising campaigns at once.
Read also!
"SMM Promotion Strategy: From Development to Implementation"
Read more
Benefits of hiring a full-time employee:
You don't have to wait for a report to see how things are going and discuss possible improvements. A specialist is always nearby.
If a project requires deep dives, the targeter must devote all his attention to it.
All modern social media marketing operations are very dynamic, which means that it is important for the client to be able to quickly interact with their targeting specialist. This is easy if such an employee is on staff, while a freelancer most often gets in touch to discuss work issues once or twice a day.
Disadvantages of hiring a full-time employee:
If you do not live in a large city, you may not find a suitable worker in your area. Most good specialists strive to develop in megacities.
It is necessary to take care of your own employee, in particular, to regularly improve his qualifications. Calculate for yourself how much it will cost, because you will have to pay for a whole cycle of courses (and one costs at least 20,000 rubles). And then there is the possibility that the person may want to move to another company at any time.
Even a very good specialist's activity needs to be monitored, which means you will have to hire an expert from time to time (and this is expensive) to conduct independent monitoring.