Rules for composing an effective mailing list

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An effective series of messages aimed at real sales, rather than simply informing about product availability, must follow important principles:

Value for the recipient
Each message must demonstrate the professors edu email addresses benefit to the recipient. Don't limit yourself to the call "Hurry up to buy!", but reveal the advantages of the product. Below are examples of SMS mailings, after which the reader will feel the practical benefit of each letter received.

The message can include practical recommendations and valuable advice that build trust in the brand.

Value for the recipient

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Ineffective option: "Buy XX cream - forget about wrinkles forever!"

Successful text: "Three methods to combat wrinkles: 1) Use UV protection. 2) Limit the use of gadgets before bed. 3) Use XX cream."

In the first case, there is a direct sale of the product. In the second case, there is concern for the client. This approach demonstrates a sincere desire to improve the buyer's life, to help solve the problem, and not just sell the product.

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Headline
In order for the recipient to successfully read the letter, it is necessary to first get it opened. This is only possible with the help of an effective title.

Key features of the title:

Creating the effect of surprise, capturing attention.

Demonstrating the benefit to the reader.

We use one approach or combine both.

Sample headline with a benefit: "We'll attract 100 buyers to your business in 48 hours!"

Headline with emphasis on attention: "Subscriber's story: how to create a luxury car from improvised means."

Synergy of Interest and Benefit: "How Can Clubfoot Teach You How to Create Professional Videos?"

It is critical to ensure that the headline is relevant to the content. When mentioning the bear in the context of video editing, it is necessary to organically connect these elements in the text of the letter.

The title should include precise data and figures: "Professional oral hygiene from a specialist for 1999 rubles!"

Instead of vague promises: "Affordable teeth cleaning."

Effective headlines contain motivating elements, such as time limits and the size of the benefit: "Just 24 hours: 30% off the basic Python programming course!"

Place a motivating element at the beginning or make the title compact to ensure perception. Avoid clickbait — catchy headlines with intentional misinformation, insults, or rumors. The time of provocative marketing passed with the beginning of the 2000s. The headline "Famous singer abandoned her children!" is inappropriate in a mailing list for young mothers. Today, clickbait causes irritation and disgust, not interest in the offer.

Helpful design tip: Add an emoji before the subject line. Research shows that this doubles the open rate of your emails.