5 examples of engagement campaigns with email marketing
Posted: Thu Jan 30, 2025 3:33 am
In these times of fierce competition between businesses, earning customer loyalty is a real prize, so it might make sense to develop a loyalty or rewards program to engage your customers. Loyal customers spend 67% more than new customers. Earning rewards and loyalty points is what 58.7% of internet users value most.
Now, this doesn’t have to apply only to retail. For B2B, this type of program can offer incentives, discounts, access to special services or programs, etc. Introduce a gamification element by encouraging users to earn points or level up. They won’t feel like they’re part of a rewards program, but rather like they’re playing a game. Finally, you can also build excitement with a contest or competition.
5. Referral Program
Did you know that referrals account for 65% of new france telegram number database business deals? Because who do people trust more than their friends, family, and business partners? No one! In fact, they are 4 times more likely to buy when referred by a friend.
Using your existing clients' personal and business network is an easy way to get new leads. For B2B, referral programs work by offering the referrer a percentage of the final deal or advance, or by getting sign-ups and purchases. It's that easy!
Referral programs work best when you’ve established a strong brand network or community. You first need to work on your brand positioning and related campaigns; identify and collaborate with top brand ambassadors; and make sure people know how to participate in your program. But all the work that goes into setting up a referral program is worth it: Studies show that referred customers spend 25% more and are three times more likely to refer someone else.
With these ideas and tactics, you can start your first email engagement campaign. If you already have a large database, put it to the test and see how much engagement you can achieve.
Now, this doesn’t have to apply only to retail. For B2B, this type of program can offer incentives, discounts, access to special services or programs, etc. Introduce a gamification element by encouraging users to earn points or level up. They won’t feel like they’re part of a rewards program, but rather like they’re playing a game. Finally, you can also build excitement with a contest or competition.
5. Referral Program
Did you know that referrals account for 65% of new france telegram number database business deals? Because who do people trust more than their friends, family, and business partners? No one! In fact, they are 4 times more likely to buy when referred by a friend.
Using your existing clients' personal and business network is an easy way to get new leads. For B2B, referral programs work by offering the referrer a percentage of the final deal or advance, or by getting sign-ups and purchases. It's that easy!
Referral programs work best when you’ve established a strong brand network or community. You first need to work on your brand positioning and related campaigns; identify and collaborate with top brand ambassadors; and make sure people know how to participate in your program. But all the work that goes into setting up a referral program is worth it: Studies show that referred customers spend 25% more and are three times more likely to refer someone else.
With these ideas and tactics, you can start your first email engagement campaign. If you already have a large database, put it to the test and see how much engagement you can achieve.