How do you communicate to the client when you are smaller?
Posted: Thu Jan 30, 2025 4:09 am
Artur: So pricing.
Marcin: These are prices, or what we can get from the client. And what is called revenue in the company. This is also my very interesting experience from this company. I had a lot of experience with this giving for free, which we have already talked about. But about giving too much, or having too high prices - when I started working here and talked to my salespeople, I always, I mean, at the beginning I felt a competition complex. That we were smaller and like .
It's hard to be smaller - isn't it? It's easiest to be first, it's easiest to be Facebook, it's easiest japan rcs data to be Google, where the competition is somehow far, far, far away and there is none. It's probably easy when there are a few similar ones, there's no clear leader, well then it's like looking for this offer. But in our industry there is a clear leader, which is Znany Lekarz, and he is the largest. He has gigantic traffic.
And here I came across this Famous Doctor complex, that is – how to talk to a client when he knows a Famous Doctor? He uses him. This Famous Doctor gives him much more. And what became the most important and what we have reached now and I can already say with full responsibility that we have thrown off this Famous Doctor complex, or my people. And this resulted from the fact that the most important argument in a conversation with a client is not whether there is competition. How much does this competition give? Does it give much more, or similarly, or less?
The most important thing is how much we give. And if you are able to show the customer what you give them, it is very difficult for them to argue with the price they pay for it, because it is very easily calculated.
Marcin: These are prices, or what we can get from the client. And what is called revenue in the company. This is also my very interesting experience from this company. I had a lot of experience with this giving for free, which we have already talked about. But about giving too much, or having too high prices - when I started working here and talked to my salespeople, I always, I mean, at the beginning I felt a competition complex. That we were smaller and like .
It's hard to be smaller - isn't it? It's easiest to be first, it's easiest to be Facebook, it's easiest japan rcs data to be Google, where the competition is somehow far, far, far away and there is none. It's probably easy when there are a few similar ones, there's no clear leader, well then it's like looking for this offer. But in our industry there is a clear leader, which is Znany Lekarz, and he is the largest. He has gigantic traffic.
And here I came across this Famous Doctor complex, that is – how to talk to a client when he knows a Famous Doctor? He uses him. This Famous Doctor gives him much more. And what became the most important and what we have reached now and I can already say with full responsibility that we have thrown off this Famous Doctor complex, or my people. And this resulted from the fact that the most important argument in a conversation with a client is not whether there is competition. How much does this competition give? Does it give much more, or similarly, or less?
The most important thing is how much we give. And if you are able to show the customer what you give them, it is very difficult for them to argue with the price they pay for it, because it is very easily calculated.