The problem with Facebook campaigns for this industry
Posted: Thu Jan 30, 2025 4:10 am
Therefore, while in the case of a B2C campaign for an online store, I can use advertising to direct traffic directly to the product page and optimize it for a purchase that will be made immediately on that page, this will not be the case with a B2B campaign.
Because, for example, I will direct traffic to the article subpage or to the offer tab, so that the customer can familiarize themselves with what I have to offer. However, I will also want the customer to fill out a form or, for example, click through to another tab - contact, where there is a phone number to my salesperson or from which they can send me a contact message.
What does this mean? This means I have a problem. Because I theoretically can't set laos rcs data up the entire conversion campaign because it doesn't direct traffic to the contact tab.
On the other hand, I shouldn't actually set up a Facebook campaign for traffic, because then it will be focused solely on generating visits to the website .
Let's assume that I, as content marketing does nicely, prepare a good article, tailored to my target audience and I want to show it in ads on FB. Therefore, I will choose the most suggested goal for this - namely traffic. And Facebook will then receive information that I care about clicks and clicks to this article.
And that's true. But ultimately, I want the reader to go to the offer tab or fill out a form after reading this.
So how do you set up a Facebook advertising campaign for B2B?
So what should I do? I should do something unconventional, i.e. a conversion campaign .
A potential solution could be, for example, that instead of optimizing a campaign for conversions, I take a step back and optimize it for things like: adds to cart, product page views, and sometimes even link clicks.
Because, for example, I will direct traffic to the article subpage or to the offer tab, so that the customer can familiarize themselves with what I have to offer. However, I will also want the customer to fill out a form or, for example, click through to another tab - contact, where there is a phone number to my salesperson or from which they can send me a contact message.
What does this mean? This means I have a problem. Because I theoretically can't set laos rcs data up the entire conversion campaign because it doesn't direct traffic to the contact tab.
On the other hand, I shouldn't actually set up a Facebook campaign for traffic, because then it will be focused solely on generating visits to the website .
Let's assume that I, as content marketing does nicely, prepare a good article, tailored to my target audience and I want to show it in ads on FB. Therefore, I will choose the most suggested goal for this - namely traffic. And Facebook will then receive information that I care about clicks and clicks to this article.
And that's true. But ultimately, I want the reader to go to the offer tab or fill out a form after reading this.
So how do you set up a Facebook advertising campaign for B2B?
So what should I do? I should do something unconventional, i.e. a conversion campaign .
A potential solution could be, for example, that instead of optimizing a campaign for conversions, I take a step back and optimize it for things like: adds to cart, product page views, and sometimes even link clicks.