Consideration stage
Posted: Thu Jan 30, 2025 4:17 am
Feature breakdowns and explanations
Segmented email campaigns
Research and whitepapers
Webinars and Workshops
Video tutorials
Product demos
In this stage, you educate your target audience about your product, nurturing them toward a buying decision by giving them more information to answer their questions and ease their concerns.
Decision stage
Discounts and Limited Time Offers
Product Previews
Case Studies
FAQ Pages
In this final stage, you answer any lingering questions japan mobile numbers list or doubts your B2B audience has and give them a small taste of the product or incentive to buy, solidifying the trust you’ve been building in the previous two stages.
Fill out your sales funnel
Sort your audited content by buyer journey stage.
Doing this shows you where your sales funnel content is weak.
Where are you coming up short? Do you have 600 blog posts and only 1 case study? Do you have 23 podcast episodes and zero comparison guides?
These results are your roadmap of what to work on next.
Fill in the remaining space in your content calendar with necessary sales funnel content optimized for conversions, just like your updated pieces.
Align sales and marketing teams
You’ve got your content strategy, content calendar, and sales funnel. You’ve built a plan to optimize all your existing content and understand what types of content you need to create next.
But there’s one last step to make this exercise successful: aligning sales and marketing.
Remember why all this labor was necessary. You had mountains of content spread throughout your organization.
If your company is like many B2B companies, the greatest disconnect is between your sales and marketing team.
Segmented email campaigns
Research and whitepapers
Webinars and Workshops
Video tutorials
Product demos
In this stage, you educate your target audience about your product, nurturing them toward a buying decision by giving them more information to answer their questions and ease their concerns.
Decision stage
Discounts and Limited Time Offers
Product Previews
Case Studies
FAQ Pages
In this final stage, you answer any lingering questions japan mobile numbers list or doubts your B2B audience has and give them a small taste of the product or incentive to buy, solidifying the trust you’ve been building in the previous two stages.
Fill out your sales funnel
Sort your audited content by buyer journey stage.
Doing this shows you where your sales funnel content is weak.
Where are you coming up short? Do you have 600 blog posts and only 1 case study? Do you have 23 podcast episodes and zero comparison guides?
These results are your roadmap of what to work on next.
Fill in the remaining space in your content calendar with necessary sales funnel content optimized for conversions, just like your updated pieces.
Align sales and marketing teams
You’ve got your content strategy, content calendar, and sales funnel. You’ve built a plan to optimize all your existing content and understand what types of content you need to create next.
But there’s one last step to make this exercise successful: aligning sales and marketing.
Remember why all this labor was necessary. You had mountains of content spread throughout your organization.
If your company is like many B2B companies, the greatest disconnect is between your sales and marketing team.