The style in which we want to communicate
Posted: Thu Jan 30, 2025 5:32 am
Content Marketing Mistakes #6 – THE BELIEVEMENT THAT CONTENT MARKETING CAN BE COMPLETELY OUTSIDED AND NOT BE LOOKED AT AT ALL
Handing over the content creation process to someone is an incredibly responsible job because we have to make sure that this person understands well:
the values we want to convey,
a whole bunch of other elements.
So I would say that at the very beginning, when you outsource content marketing, you have twice as much work. But that initial, twice as much work is so that over time you can really trust someone fully.
So when you start working with a subcontractor, the absolute minimum you mexico rcs data should provide them with is:
any information about the target group: what the recipients like, what they don’t like, what their level of knowledge is;
voice guidelines , i.e. any comments on style: whether you want to write elegantly and formally, or more familiarly, or something else;
examples of content you create: articles, a few podcasts, YouTube videos. Something that fully reflects what you're about and what you like.
This is done, for example, in graphic design – you collect inspiration, create mood boards and use them to convey your thoughts.
The same approach should be taken when doing something as difficult as creating written or recorded content.
Handing over the content creation process to someone is an incredibly responsible job because we have to make sure that this person understands well:
the values we want to convey,
a whole bunch of other elements.
So I would say that at the very beginning, when you outsource content marketing, you have twice as much work. But that initial, twice as much work is so that over time you can really trust someone fully.
So when you start working with a subcontractor, the absolute minimum you mexico rcs data should provide them with is:
any information about the target group: what the recipients like, what they don’t like, what their level of knowledge is;
voice guidelines , i.e. any comments on style: whether you want to write elegantly and formally, or more familiarly, or something else;
examples of content you create: articles, a few podcasts, YouTube videos. Something that fully reflects what you're about and what you like.
This is done, for example, in graphic design – you collect inspiration, create mood boards and use them to convey your thoughts.
The same approach should be taken when doing something as difficult as creating written or recorded content.