Create a loyalty program
Posted: Thu Jan 30, 2025 9:14 am
The main areas of retail that allow retaining consumers and increasing their loyalty are individualization and digitalization. To follow these trends, the enterprise needs to develop a loyalty program.
Similar programs are offered by the Detsky Mir store, the Pyaterochka and Auchan chains, Lukoil gas stations, bars and other organizations. If a person has a choice between several similar stores, he will most likely go to the one where he has a bonus card.
To create a program, a cashback system based on points is usually used, when the customer is awarded bonuses from the payment made. The next time he needs something, he will come to your store because he will have bonus points.
You can also provide a small but permanent discount. For example, 3-4% for those who have loyalty cards.
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Sell kits
In a large assortment there are poland email list always products that are in high demand and those that are difficult to sell. Combine them into sets and sell at a favorable price. Do not forget to calculate the effectiveness of sales.
You can make beautiful packaging for the sets and offer them as a gift option, so you will give them additional value. This method works well when selling sweets, cosmetics and other inexpensive goods.
Offer additional services
This is relevant for companies working with complex products that need to be delivered, installed or configured. This includes various equipment, split systems, sauna stoves, etc. This way, you will satisfy the customer's need for both the product and the service at once and increase their loyalty.
Offer additional services
Source: shutterstock.com
Calculate your setup or installation costs, including the labor cost of the worker, and then offer the customer an additional service at a higher cost to make a profit.
Give discounts to wholesale buyers
With equal costs for attracting one wholesale and one retail buyer, it is more profitable to work with wholesalers, since they purchase large quantities rather than individual goods. This allows them to be given discounts.
To determine the size and terms of the discount, you need to calculate the efficiency of sales, since your main goal is to make a profit. For example, if you spend about 250 rubles to attract one client, you can provide discounts to those who buy more than 10 items. If you sell these 10 products at retail, you will spend 2,500 rubles to attract clients. If a wholesale buyer buys them from you, your costs will be only 250 rubles. Therefore, even if you knock 1,000 rubles off him, you will still make a profit.
Similar programs are offered by the Detsky Mir store, the Pyaterochka and Auchan chains, Lukoil gas stations, bars and other organizations. If a person has a choice between several similar stores, he will most likely go to the one where he has a bonus card.
To create a program, a cashback system based on points is usually used, when the customer is awarded bonuses from the payment made. The next time he needs something, he will come to your store because he will have bonus points.
You can also provide a small but permanent discount. For example, 3-4% for those who have loyalty cards.
Read also!
"Marketing Strategies Examples: From Apple to Barack Obama. Aspects for 2025"
Read more
Sell kits
In a large assortment there are poland email list always products that are in high demand and those that are difficult to sell. Combine them into sets and sell at a favorable price. Do not forget to calculate the effectiveness of sales.
You can make beautiful packaging for the sets and offer them as a gift option, so you will give them additional value. This method works well when selling sweets, cosmetics and other inexpensive goods.
Offer additional services
This is relevant for companies working with complex products that need to be delivered, installed or configured. This includes various equipment, split systems, sauna stoves, etc. This way, you will satisfy the customer's need for both the product and the service at once and increase their loyalty.
Offer additional services
Source: shutterstock.com
Calculate your setup or installation costs, including the labor cost of the worker, and then offer the customer an additional service at a higher cost to make a profit.
Give discounts to wholesale buyers
With equal costs for attracting one wholesale and one retail buyer, it is more profitable to work with wholesalers, since they purchase large quantities rather than individual goods. This allows them to be given discounts.
To determine the size and terms of the discount, you need to calculate the efficiency of sales, since your main goal is to make a profit. For example, if you spend about 250 rubles to attract one client, you can provide discounts to those who buy more than 10 items. If you sell these 10 products at retail, you will spend 2,500 rubles to attract clients. If a wholesale buyer buys them from you, your costs will be only 250 rubles. Therefore, even if you knock 1,000 rubles off him, you will still make a profit.