Brand Implementation
Posted: Thu Jan 30, 2025 10:15 am
Goal: Integrate the brand into all aspects of the business.
The Brand Implementation stage is the process of integrating the developed identity into the company’s daily activities, into its communications with clients, partners and employees. At this stage, the brand strategy and elements come to life, ensuring consistency across all touchpoints with the audience.
Brand Implementation Objectives
Convey the brand's values and uniqueness to the audience.
Ensure recognition through the use of all its elements.
Create uniformity of communication at all levels.
Strengthen market positioning.
Implementation steps
1. Develop an implementation plan
Before starting the implementation, it is necessary to prepare sweden email list a plan:
Determine which channels and tools will be used.
Identify key stages, deadlines and responsible persons.
Establish metrics to measure success.
Example: A coffee shop plans to use new logos on signs, cups, and Instagram, as well as update the menu design.
2. Internal implementation
Before launching a brand on the market, it is important to familiarize employees with the new identity:
Conducting trainings:
Explain the brand's values, mission and positioning.
Ensure that employees understand how to use new brand elements. Example: A drugstore chain trains staff on how to use the slogan “Your health is our concern” when communicating with customers.
Update of internal materials:
Corporate templates for letters, presentations, documents. Example: A small law firm updates its letterheads and business cards with a new logo.
The Brand Implementation stage is the process of integrating the developed identity into the company’s daily activities, into its communications with clients, partners and employees. At this stage, the brand strategy and elements come to life, ensuring consistency across all touchpoints with the audience.
Brand Implementation Objectives
Convey the brand's values and uniqueness to the audience.
Ensure recognition through the use of all its elements.
Create uniformity of communication at all levels.
Strengthen market positioning.
Implementation steps
1. Develop an implementation plan
Before starting the implementation, it is necessary to prepare sweden email list a plan:
Determine which channels and tools will be used.
Identify key stages, deadlines and responsible persons.
Establish metrics to measure success.
Example: A coffee shop plans to use new logos on signs, cups, and Instagram, as well as update the menu design.
2. Internal implementation
Before launching a brand on the market, it is important to familiarize employees with the new identity:
Conducting trainings:
Explain the brand's values, mission and positioning.
Ensure that employees understand how to use new brand elements. Example: A drugstore chain trains staff on how to use the slogan “Your health is our concern” when communicating with customers.
Update of internal materials:
Corporate templates for letters, presentations, documents. Example: A small law firm updates its letterheads and business cards with a new logo.