You’ll be able to create granular reports using near real-time data which is exceptional for organisations who want to make data-driven decisions.
Think about any time a prospect can engage with your brand, this could be seen as an opportunity for a prospect to become part of the Salesforce campaign.
What we’re doing here is creating a small number phone in cambodia mark on the prospect record to say they engaged at some point with that marketing effort. Later on if they ever convert, we can work out how important that engagement actually was in terms of getting the conversion.
Combine this type of reporting with a custom multi-touch attribution model and you’ll be able to clearly see where revenue is being generated.
Now we see why Connected Campaigns combined with a sensible campaign hierarchy and naming conventions are so important.
B2B Marketing Analytics dashboard in Pardot
Source: Introducing Multi-Touch Attribution in B2B Marketing Analytics
Where to start with multi-touch Campaign reporting
Well, that depends on your knowledge and understanding of Pardot right now. If you’re an intermediate or advanced user, you may feel comfortable jumping into each of the areas covered in this post and doing the set up yourself.
If that’s not the case and you’re a beginner, time-poor, or simply prefer to outsource the heavy lifting of your Pardot account, MarCloud is here to help with the how’.
Drop me a message via our contact form and we’ll work together on a tangible plan that we can implement to get you to this level of Pardot Campaign reporting.