The first, purely technical, includes the execution of uk whatsapp number work on internal and external optimization of the site in order to get to the first pages of search results. They implement it by adjusting the characteristics and content of the site to the requirements of search algorithms. The second, marketing, uses SEO as a channel for attracting targeted traffic for subsequent conversion into clients.
Why does everything revolve around the first lines of a search engine and why is it so important? The fact is that the statistics of traffic distribution by commercial queries (that is, queries from users who are looking for a product or service and are ready to make a purchase) are relentless - 95% of users do not scroll past the first page of results.
Moreover, the cream of the crop (up to 80% of traffic) take the first 3 lines, and the remaining 7 are content with 20%. What does SEO consist of? At first, optimization meant exclusively filling sites with texts that included key queries interesting to users. At that stage of Internet development, this was enough. But a lot of time has passed, and today SEO is not a way to deceive a search engine, but a whole range of works to obtain high positions due to the correct and competent improvement of the quality of your site.