Basic Smart Bidding strategies
Posted: Sat Feb 01, 2025 9:26 am
Target CPA (cost per action). Allows you to set the optimal price for a target action, ensuring a balance between costs and results.
Increase the value of conversions. Instead of the number of conversions, the system focuses on their value. This strategy is ideal if the quality of customers is more important than their quantity.
Target ROAS (return on advertising spend). The algorithm aims to get the maximum value from conversions at a given level of profitability.
Why is Smart Bidding still relevant?
Although this feature was introduced back in 2019, its effectiveness has not diminished. Thanks to its automation capabilities, Smart Bidding allows you to:
Optimize advertising costs.
Save time setting up campaigns.
Improve the quality of leads.
Why is it worth mastering Smart Bidding in 2025?
As advertising campaigns become more complex and the market becomes more competitive, Smart Bidding not only helps reduce the workload on your team, but also helps you achieve more effective results by adapting to dynamic changes in consumer behavior.
If you haven’t implemented Smart Bidding strategies yet, 2025 is a great time to do so. Using these tools will help you focus on the strategic aspects of your business, leaving bid optimization to powerful algorithms.
Read also: How to conduct a contextual cambodia telegram screening advertising audit: step-by-step instructions
8. Multi-channel approach: PPC advertising effectiveness in 2025
One of the key trends in PPC advertising in 2025 is the use of a multi-channel approach. This is not only a trend, but also a proven way to increase the effectiveness of advertising campaigns.
Why choose omnichannel?
Research shows that multi-channel campaigns have an engagement rate of 18.96% , compared to just 5.4% for single-channel campaigns. If you rely solely on one advertising channel, you’re missing out on a significant portion of your audience and potential revenue.
How does the omnichannel approach work?
Using multiple platforms for advertising allows you to:
Increase audience reach.
Increase user engagement.
Maximize campaign effectiveness through channel synergy.
Implementation example: Winbank from Piraeus Bank
While working on the piraeusbank.ua (Winbank) project , Webpromo specialists aimed to increase the number of cards issued through the banking application. To this end, a combined strategy was developed, which included:
Using various platforms: Google Ads, Facebook Ads, YouTube and others.
Integration of formats: search advertising, video ads, banners in the display network.
Creative optimization: adapting messages and visualizations to the specifics of each platform.