You can see that their website is shared first. Major social media, streaming sites, and Wikipedia are also referenced, allowing a potential fan to dig deeper into more information about the artist. In addition to a functional, branded website, you should also create profiles on these other key platforms.
For example, we can see that Dillon Francis is present on YouTube, Spotify, and Twitter, as well as on his own Wikipedia page. This information is useful for a fan who is in the “discovery” phase, as they can listen to a song and, if they like it, search for more information, and move on to the “exploration” phase by reading Dillon’s tweets or watching one of his music videos on YouTube.
Let’s see, however, how the search results email database australia change when you enter the term “Dillon Francis tour dates” (a search term more aligned with the retention stage) into Google…..
google, search, tickets, concert
You can see above how the search results returned focus specifically on tour dates , pulling information from additional platforms Dillon has a registered presence on such as Songkick and Bandsintown.
This means that in addition to your branded website, you should make sure you have an active, branded presence on major streaming sites, social platforms, touring and ticketing platforms, retailers, and engagement tools (like Genius). Not only does this help fans find information about you, but it also sends important signals to search engines about what you do, who you are, and how many fans are searching for information about you.
An SEO presence at the “purchase” level through e-commerce is even more important because, ideally, your fans will not only make a purchase, but will make a repeat purchase. However, to do so, they need to be able to purchase your products easily and quickly, without any obstacles.