Working with semantics for SEO promotion in Yandex
Posted: Sat Feb 01, 2025 10:54 am
Don't forget about such an important area as working on your project offline. Organize advertising campaigns, attend scientific conferences and industry events, publish information about these trips on your website.
The more popular the brand, the more clicks there will be on the resource from search results by its name. What is very important is that the increase in traffic for branded queries and direct visits has a positive effect on behavioral factors, which are so valued in SEO promotion in Yandex. Brand recognition is taken into account by the Russian search engine when ranking by commercial queries.
We recommend using the HTTPS protocol, which ensures secure transmission of information. Yandex regards it as a guarantee of site security and also takes it into account when ranking.
As we remember, the behavior of resource visitors is one of the most important indicators for search robots. Such factors as the total number of visits, their duration, bounce rate, number of viewed pages are assessed ─ all this affects the site's position in the search results.
Help your customers solve their problems quickly and easily with your resource:
work on page loading speed;
make the internal navigation of the site convenient, logical and understandable, provide the user with comfortable interaction with all elements;
Optimize your site for voice search (question and answer pages are best for this purpose);
provide the opportunity to order a call back, ask a question, leave a comment;
add useful videos, podcasts, images;
place additional user services (filters, calculators, order configurators, etc.);
Make sure that all the main functions apparel company database of the site are available on different types of devices.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
When you start promoting a project from scratch (and it doesn’t matter whether it’s in Yandex or Google), the first thing you should do is collect semantics. Let’s give a simple example: no matter how fancy a cafe you open, potential clients should first look at its menu to understand what interesting and tasty things you can offer. Even if there’s a sign at the entrance to the cafe, say, “Asian cuisine.”
The same principle works in SEO promotion of a site in Yandex. The resource must be competently adapted to key queries, its semantic core must be distributed correctly. This will allow search robots to clearly determine the relevance of pages. And it, in turn, will play an important role not only in the issue of getting traffic, but will also affect the further behavior of users.
Working with semantics for SEO promotion in Yandex
If everything is clear with traffic, then the issue of its conversion is somewhat more complicated. For example, if a website page is properly optimized and receives a sufficient number of clicks on a request, but does not contain the desired answers to the questions people are interested in, this will lead to an increase in the bounce rate. Subsequently, this will result in a decrease in the conversion rate and significantly worsen behavioral factors in general.
The more popular the brand, the more clicks there will be on the resource from search results by its name. What is very important is that the increase in traffic for branded queries and direct visits has a positive effect on behavioral factors, which are so valued in SEO promotion in Yandex. Brand recognition is taken into account by the Russian search engine when ranking by commercial queries.
We recommend using the HTTPS protocol, which ensures secure transmission of information. Yandex regards it as a guarantee of site security and also takes it into account when ranking.
As we remember, the behavior of resource visitors is one of the most important indicators for search robots. Such factors as the total number of visits, their duration, bounce rate, number of viewed pages are assessed ─ all this affects the site's position in the search results.
Help your customers solve their problems quickly and easily with your resource:
work on page loading speed;
make the internal navigation of the site convenient, logical and understandable, provide the user with comfortable interaction with all elements;
Optimize your site for voice search (question and answer pages are best for this purpose);
provide the opportunity to order a call back, ask a question, leave a comment;
add useful videos, podcasts, images;
place additional user services (filters, calculators, order configurators, etc.);
Make sure that all the main functions apparel company database of the site are available on different types of devices.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
When you start promoting a project from scratch (and it doesn’t matter whether it’s in Yandex or Google), the first thing you should do is collect semantics. Let’s give a simple example: no matter how fancy a cafe you open, potential clients should first look at its menu to understand what interesting and tasty things you can offer. Even if there’s a sign at the entrance to the cafe, say, “Asian cuisine.”
The same principle works in SEO promotion of a site in Yandex. The resource must be competently adapted to key queries, its semantic core must be distributed correctly. This will allow search robots to clearly determine the relevance of pages. And it, in turn, will play an important role not only in the issue of getting traffic, but will also affect the further behavior of users.
Working with semantics for SEO promotion in Yandex
If everything is clear with traffic, then the issue of its conversion is somewhat more complicated. For example, if a website page is properly optimized and receives a sufficient number of clicks on a request, but does not contain the desired answers to the questions people are interested in, this will lead to an increase in the bounce rate. Subsequently, this will result in a decrease in the conversion rate and significantly worsen behavioral factors in general.