The recurring question today is: should I have the AMP version? Personally I still struggle to give a valid answer for any website case. At the last Brighton SEO (September 2017 - where SEMrush was also present) there was a clash between two great SEOs: Aleyda Solis (pro AMP) and Jon Henshaw (anti AMP).
Aleyda supported the quality of AMP, the truly superlative performance and the development of new tags to make pages increasingly “complete”, without suffering from deficiencies compared to traditional HTML. Jon what is gcash argued that - removed the pre-loading from the SERPs - AMP is only a burden that forces you to program a new version and that takes the site to servers outside of your control.
To date, Google has repeatedly stated that AMP does not bring benefits on the organic-rank side. Personally, I still consider it a choice whose ROI is not positive for the great majority of sites: I tend towards a vision much closer to Jon's and the need to go back to making sites with programmers (who know how to program, not plug-in installers!) and webmasters (who know how to optimize front-end code and images). However, if we are talking about news sites , I am not so convinced that AMP does not bring real benefits in SERP, with the carousel increasingly packed with AMP results.
Obviously the evaluation is very “light” and one can slip into empirical bias: are AMPs advantaged or are all news sites converting to AMP and therefore occupying the carousel? Some interesting data can be found in Elena’s post for SEMrush , which highlights an increase in the presence of AMP in the case of SERP news.