Easier acquisition of customer information
Posted: Sun Feb 02, 2025 3:49 am
We will introduce the timing of sending step emails using actual examples. Below is an example of a step email sent by an EC company to encourage continued purchases of merchandise. The ultimate goal (desired action) is to "get new customers to purchase products again next time." The company's measurements assumed that the product would be used up in about two months. Therefore, anticipating the timing when the product was about half used and the timing of the next purchase, the product was initially delivered twice (boxed area in the figure), one month and two months after the purchase date.
However, as the company continued to operate the product afghanistan telegram database and investigated the actual usage of the product, it became clear that there were other approach points besides the timings initially designed. In order to review the overall design of the approach timing, the first thing that was considered was to send the first email earlier than one month after the current purchase date. From the perspective that it is necessary to have contact with customers while their interest is still in the product, initially, it was considered to send a thank-you email the day after the purchase date.
However, an actual survey revealed that some people do not start using the product immediately after purchase. Due to the nature of the products handled, the timing of finishing another product that they had been using varies, and the timing of starting to use the product varies from person to person. Therefore, the first approach was set to the "third day after purchase". Similarly, it was decided to send an email to check the feeling of use after use two weeks later, increasing the contact points with customers.
However, as the company continued to operate the product afghanistan telegram database and investigated the actual usage of the product, it became clear that there were other approach points besides the timings initially designed. In order to review the overall design of the approach timing, the first thing that was considered was to send the first email earlier than one month after the current purchase date. From the perspective that it is necessary to have contact with customers while their interest is still in the product, initially, it was considered to send a thank-you email the day after the purchase date.
However, an actual survey revealed that some people do not start using the product immediately after purchase. Due to the nature of the products handled, the timing of finishing another product that they had been using varies, and the timing of starting to use the product varies from person to person. Therefore, the first approach was set to the "third day after purchase". Similarly, it was decided to send an email to check the feeling of use after use two weeks later, increasing the contact points with customers.