What will the user experience (UX) be?

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SEO approach

To make your website with a selling design rise higher in search results, use the techniques of SEO specialists. To do this, you need to competently use a significant information element, for example, the name of the product or its description, and a functional element of multiple action (link, button, etc.).

It is important to consider:

How elements are arranged on the page.


The rest of the SEO strategy or social marketing.

The level of competition, the time when the electrical contractors email list person ended up on the site, and the usefulness of the offer.

What will work for you when search algorithms start to be implemented? An obvious logical connection of the main page title with the texts on the rest and the inclusion of words in the text. You can use thematic and secondary key phrases. To optimize the pages of a web resource, structure the information, place it in a logical sequence.

Convenient main page

Usability is an important part of UX. If you ignore this important point in your quest to make your website reflect your strong personality, your users will:

They will be selective.

They will leave the site and find others with convenient and familiar navigation (you risk being left without traffic and conversion).

Work on the main page, placing all the points of attention of the visitor on it. To do this, break the text into blocks using graphic elements, use the principles of typography.

If a new audience has come to your site and you want to understand their needs and requirements in order to spend your promotion budget wisely, you will need to conduct sales analytics. It is important to get an objective picture. Use user goal achievement analysis in typical usability testing scenarios or AB experiments.

Adaptation to screens of any size

Selling website design includes techniques that will help optimize your web page for the screens of all technical and electronic devices. Although creating a cross-platform interface is not the easiest task. It will require many adjustments. Use adaptive layout, remember the principle of "simplified load" - avoid excessive variegation on the site, do not make the elements smaller.

If you want your website to look good on smartphones, you need to take into account the peculiarities of touch screen interfaces, where the standard width of the touch area is 44 pixels.

Interesting idea vs Thoughtful elements

All the elements that are used on your site should not be there for the sake of a beautiful appearance. But because they have their roles and functions. When visiting your site, people will appreciate its attractiveness if it makes their life easier. All creative ideas should be thought out and have practical benefits.

A quality design is not one that attracts attention, but one in which all the key elements are in their places. If you have a large target audience, large traffic on the page, then you need an effective selling website design.