What does a campaign manager do?

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In the modern world of marketing, most campaigns are now sent out across multiple channels simultaneously. For example, many campaigns include pushes on social media, email, printed materials, giveaways, and surveys. As a result, the campaign management process can quickly become quite complicated. Due to this, the email list uk marketing campaign management process is usually overseen by a campaign manager.

Ultimately, a marketing campaign manager is responsible for ensuring that each campaign meets its goals and objectives. Traditionally, a marketing campaign manager is also responsible for overseeing and scheduling everything that’s customer-facing, including all copy and design requirements.

Although a marketing campaign manager will likely head up a team of marketers who will create assets, provide ideas, and work on campaigns, they will have the final say on decisions relating to the campaign.

On top of this, they’ll also work closely with the sales team, external agencies, and heads of other departments to ensure that marketing campaigns run smoothly. Following this, they’re responsible for measuring the effectiveness of the campaigns and reporting results to stakeholders.



Finally, a marketing campaign manager is responsible for using the data they’ve gathered from previous campaigns to inform future activities. Using this data, they will make informed decisions about the effectiveness of past campaigns and how future activities can be altered in order to provide maximum ROI.