Sales of services in the B2B segment
Posted: Sun Feb 02, 2025 5:15 am
A B2B sales funnel might look something like this:
Lead Generation :
Example: A company uses marketing strategies such as content marketing, seminars, webinars, or trade shows to attract the attention of potential customers and obtain contact information.
Lead Qualification :
Example: Sales and Marketing analyze the leads collected and determine how well they fit the criteria and needs of ideal customers (Ideal Customer Profile, ICP).
Funnel Advancement:
Example: Qualified leads are passed on to sales professionals for deeper jamaica email list engagement. This stage involves more in-depth conversations, product demonstrations, or provision of information about a service.
Proposal:
Example: A company provides a potential client with a formal proposal that includes a description of the service, time frame, cost, and other important details.
Negotiations:
Example: At this stage, the client may make changes to the proposal, suggest alternatives, or discuss agreements and deadlines.
Closing:
Example: When the customer accepts the offer and is ready to enter into a contract, the transaction is complete and the service begins.
Implementation and Servicing:
Example: After a deal is closed, the company's team begins implementing the service and provides customer support.
Relationship Expansion:
Example: After a successful service rollout, a company seeks to expand the relationship with the customer by offering additional services, upgrades, or consultations.
Feedback and Referrals:
Example: A company collects feedback from a customer and if the customer is satisfied with the service, it may ask for referrals or recommendations to attract new customers.
Lead Generation :
Example: A company uses marketing strategies such as content marketing, seminars, webinars, or trade shows to attract the attention of potential customers and obtain contact information.
Lead Qualification :
Example: Sales and Marketing analyze the leads collected and determine how well they fit the criteria and needs of ideal customers (Ideal Customer Profile, ICP).
Funnel Advancement:
Example: Qualified leads are passed on to sales professionals for deeper jamaica email list engagement. This stage involves more in-depth conversations, product demonstrations, or provision of information about a service.
Proposal:
Example: A company provides a potential client with a formal proposal that includes a description of the service, time frame, cost, and other important details.
Negotiations:
Example: At this stage, the client may make changes to the proposal, suggest alternatives, or discuss agreements and deadlines.
Closing:
Example: When the customer accepts the offer and is ready to enter into a contract, the transaction is complete and the service begins.
Implementation and Servicing:
Example: After a deal is closed, the company's team begins implementing the service and provides customer support.
Relationship Expansion:
Example: After a successful service rollout, a company seeks to expand the relationship with the customer by offering additional services, upgrades, or consultations.
Feedback and Referrals:
Example: A company collects feedback from a customer and if the customer is satisfied with the service, it may ask for referrals or recommendations to attract new customers.