The Main Advantages and Disadvantages of Link Building

[subornaakter20]

Thanks to link building, you will be able to work in all of the above areas at the same time.

Of course, this process takes a lot of time and requires perseverance. However, it brings excellent results.

For link building to be successful, it is necessary to develop content marketing. Interesting and high-quality content of the resource makes it easier to get links.

Many people confuse link building with outlook email list backlink acquisition, although these are two different processes. In the first case, a specialist carefully develops a link profile of a resource so that authoritative sites refer to it. If everything is done correctly, then traffic increases, the number of transitions to the site grows, and its reputation improves.

Link building is as similar to buying backlinks as buying washed vegetables individually is to buying them in bags. In the latter case, even the most careful and attentive buyers will find a lot of rotten and low-quality fruits. The same applies to links. When buying link mass in bulk, unnatural links from prohibited or spam sites are sure to be found. It should be added that buying backlinks as part of link building is acceptable. However, then each of the links must be carefully checked.


The main advantage of link building is a long-term, reliable result. It allows you to increase traffic to the resource, improve the position of the project and secure it in the list of leaders for a long time. And if the work does not involve mass purchase of links, then you will not have to spend large sums. All that remains is to take care of high-quality content and pay for the work of a promotion specialist.

The biggest disadvantage of link building is that the whole process takes quite a lot of time (first placing links, and then waiting for them to start working). "Manual" link building is work that does not imply "wholesale" purchase of link mass. This method does not work well in niches with high competition and also takes a lot of time.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
In addition, such activity is always associated with serious risk. In case of incorrect choice of resource and strategy, the backlink may end up on a spam site. And then search engines will apply filters to the project. You will have to spend a lot of money and effort to correct the situation. To avoid such situations, we recommend cooperating only with experienced specialists who have a good portfolio.

When used correctly, link building helps to build link mass naturally and gives excellent results even on a limited budget. Find reliable resources and good specialists, and you will definitely succeed.