How to choose, implement and use a CRM system?

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What is a CRM system?
CRM ( Customer Relationship Management ) is a software program used by companies to manage customer relationships and automate sales processes . It allows companies to collect, analyze, and manage customer information, including contact information, interaction history, and sales.

CRM system:

provides the ability to effectively manage customer relationships, reducing the time spent searching for and processing information, improving customer service, increasing sales quality, and increasing finland email list customer loyalty. It can also help optimize sales processes, manage marketing campaigns, conduct data analysis, and manage communications with customers across multiple channels;
are used in various industries and business scales, from small companies to large corporations, and can be customized to suit the specific needs and business processes of a company;
used by sales, marketing and customer service departments to manage leads, track customer behavior and provide personalized customer service.
The first CRM system appeared in the 1980s. It was a simple contact management system designed to help salespeople store customer contacts and track their interactions with them. The first CRM, released in 1987 by Conductor Software, was called ACT! It quickly became popular among small businesses and independent salespeople. Over time, CRM systems became more complex and integrated with other business processes. Today, CRM systems are widely used by companies of all sizes to manage customer relationships, sales, marketing, and customer service. They are available as cloud-based applications or locally installed programs.