Once you’ve gathered all of your marketing campaign data, it’s time to analyse it. With this in mind, let’s take a look at four key steps involved in marketing campaign data analysis:
Throughout the marketing campaign data analysis process, your number one priority should be assessing how the campaign performed against its objectives and KPIs. As a result, to set the right context and tone for your analysis, you should start by listing these goals.
By being clear about what you were looking to achieve through the campaign, you’ll find it much easier to associate campaign results with desired outcomes. It will also be far simpler for you to make sense of the data you have in front of you.
2. Break down results by channel
Once you have an overall idea of how your campaign performed against its goals, you need to break down how each individual element of the campaign contributed to this.