There are also some differences in the structure of a landing page compared to a homepage. The focus is on a short and concise description of the benefits offered. The user must be able to understand the message at a glance.
Attractive photos and possibly short instructions, preferably in video form, support the conversion process.
The faster and more thoroughly the user understands what the goal of the landing page is, the greater the chance that they will convert.
The biggest difference to the website, however, is how simple and focused the landing page is.
Simplicity convinces!
This is also reflected in the layout. The motto here is clear: less is more. Only use selected design elements. The text is clearly structured and to the point.
When using links, focus on the most important austria whatsapp data ones. The less information needed from other sources to convert, the better.
The main headlines, the most important features, support content, eye-catching calls to action, one or two visuals and possibly trustworthy elements such as logos, testimonials or seals of approval are sufficient. Tip: Thin out the user journey to the most relevant.
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How to create successful landing pages - 15 tips
We have put together 15 tips to help you design a landing page that will help you generate leads successfully. However, keep in mind that the goal of each landing page is different. Depending on the individual goal, the tips listed below have different relevance:
Your layout must encourage conversion : if users immediately feel comfortable on your site, they will be more motivated to leave their contact details in the form, for example.
Buyer personas : Use tools like Google Analytics to find out which users are on your website in terms of age, gender and region. Also look at which pages users are on and how they navigate your site. The information you gain will help you create the landing page. Don't make the mistake of trying to reach all users with your landing page. Think carefully about which of your buyer personas you want to reach with your landing page. Be sure to address your buyer personas individually!
Headline: Create a snappy and meaningful headline for your landing page. Use numbers, speak directly to the user and provide motivating added value. Here are a few successful examples:
"10 ultimate tips for a conversion optimized landing page"
"10 Expert Tips for Landing Pages That Work in 2018"
"5 examples of exceptionally successful landing pages"
"How to increase your conversion rate in 30 days