As an entrepreneur, you know that customer contacts affect a variety of departments. Your customer can be in contact with both sales and customer service. This is a good thing and is intended, as the customer is approached at different levels. In terms of CRM, you need the data from both contacts in one database. This is the only way to get a comprehensive picture of your customer.
1st tip: Private activities
For example, Mr. Baumgartner may have mentioned in passing that he went to see the new Star Wars film with his son at the weekend. This information, as insignificant as it may seem at first, is an important building block for emotional selling. It contains a lot of information about the customer (has a son, both like Star Wars, both like the cinema, like doing things together).
These starting points are used by sales and costa rica whatsapp data customer service to develop the emotional customer relationship. The next time they contact the customer, they can ask how their son is. A brief exchange about the problems of being parents of a pubescent boy will awaken Mr Baumgartner's sympathy for the salesperson and thus for the company. This builds an emotional bond between the company and the customer, on the basis of which a sale can be concluded more efficiently. The prerequisite for this is that this information is stored in the CRM and appears when the customer form is called up.
After Mr. Baumgartner's machine started showing problems, he researched the Internet for a suitable solution and came across the manufacturer's blog. The blog post covered initial measures for correcting the error, which Mr. Baumgartner shared on his Xing profile. The CRM can now be used to ask Mr. Baumgartner for his opinion on this article the next time he contacts the company. This shows how attentive the company is and strengthens customer loyalty.
3. Tip: Creatively expand existing customer care measures
The classic in every CRM is the date of birth. Our tin can manufacturer always sends its A-customer, such as Mr. Baumgartner, a card for his birthday. However, he will not be alone in this, because Mr. Baumgartner, as a good entrepreneur, is also an A-customer of many other companies. This reduces the emotional value of the birthday cards.