To achieve this, you’ll want to adopt a hub-and-spoke model with your content.
How to Grow Your Blog 4 Content Hub
The hub-and-spoke model is essentially a visual graph of your content ecosystem, like mine, right here.
At the center—or hub—you have your content pillars. These are your authority pieces, your evergreen content, and the in-depth mega guides that cover your major topics. Here on my blog, there are authority pieces on topics that cover every major segment of what my audience is learning about—like how to start a blog, the best web hosting plans for bloggers, the best affiliate programs for them to join when they’re ready to monetize their blogs and more.
From there, you create your—spokes—the pieces of content that are designed to drive more traffic back to your major hub guides.
Whenever you’re publishing a new piece of content, whether that’s on your own blog or someone else’s in a guest blog post, you want to link back and build authority for your central hub pieces. Not only will this help grow your blog in the long run, but it’ll greatly improve your blog’s SEO and help you gain a better understanding of how all your content ties together within your content ecosystem.