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2019 Winter Release Features for Better Pardot analytics

Posted: Sun Dec 22, 2024 10:09 am
by nishat957
The first release I’m particularly excited about is found in the B2B Marketing Analytics app.

Explore Combined Prospect and Activity Data in B2B Marketing Analytics.
This great new feature is all about digging deeper into our prospects and their engagement.

It has set out to encourage us to add the mobile number in cambodia prospects and activity’ Dataset to our Lenses, which will ultimately help us further understand our prospects and develop marketing and sales approaches that resonate.

The dataset includes three years' worth of engagement information, tied to both the default and custom prospect fields in the Pardot Prospect dataset! In Layman’s terms, this feature allows us to identify our most valuable prospects without any heavy reporting workload or customizations.

It’s simple, yet effective.

If this seems like something that your business would find useful, here is how you set it up!

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Dig into Account Records with Engagement History Dashboards
Secondly, we have the ability to give sales and marketing users the power to explore all of your data and manipulate it accordingly by adding Engagement History Dashboards to a tab on account records.

Via the use of account dashboards together with dashboards on campaign records you will now see a clearer and bigger picture of your prospect engagement.

So, to recap, not only is the B2B Marketing Analytics app one you most definitely should use to unite sales and marketing data in a single place, but you also have access to enhanced analytics features in Pardot.

All of which can be the difference between a data-driven marketing strategy that generates and converts more leads, and an assumed marketing strategy that loses the interest of potential customers.

If you are feeling inspired by the idea of improving your use of Pardot analytics, or have questions about any of the covered content in this post, please reach out!