First of all, the first thing we need to understand when we send it is that the person receiving it may not be a marketing expert.
So it's more than likely that you'll be scared when you see a lot of the terminology that we in this industry use.
What I mean by this is that it is important to always explain all the concepts that are used more than once so that there are no misunderstandings later.
Personally, once the client has said yes, I like to explain what each point consists of and how we work on each part of it.
If you can give examples, all the better. I insist that a client can understand but not comprehend all the concepts.
This can also happen with large companies since, in most cases, they have professionals in specific fields.
Before requesting a quote
Unfortunately, in this world there are many SEOs who, I'm sorry to say, don't have enough experience to handle all the projects that come their way.
Top SEO Professional Skills
Check out the statistics and opinions of industry leaders
Download the study! →
ADS illustration
There are also companies that are dedicated simply to attracting customers and, while you are off their wheel, they fill their pockets with your budget.
Others, despite having a very good reputation, have such a volume of work that they are unable to appoint a project manager to coordinate all the actions necessary to obtain good results.
So here are a few tips before requesting a quote.
Tips to keep in mind
Research the people who are going to work there
There are a thousand ways to do it, but it needs to be done.
Honestly, I wouldn't leave my company in the hands of someone w philippines phone code ho says on LinkedIn that they are a professional in this field and then says that they do something else.
If it's true that they are in the SEO field, look at what kind of comments, articles or relationships they have.
When you talk to the agency or freelancer, ask if they know the market they are going to work in and value both what they know and the questions they ask you.
This is a good way to see their interest.
Having previous experience is not an essential requirement, you can work on SEO for curtains and have previously been positioning furniture and do a good job.
Demonstration of knowledge
It would be interesting to at least know the words that position the company on the Internet through its own website.
Don't fall for the typical question of which websites they have worked for.
If you think about it, it's nonsense. I could tell you that I work for Amazon and eBay and feel completely at ease.
Strength should not be demonstrated with clients, but with the company website that one works for.
Stay away from the typical “ Top Ten SEO Companies ” articles – these are usually posts that are either purchased or written by friends.
In fact, if you look at many of the websites that appear in these types of articles, many of them have nothing of what I am talking about.