Public boycott is free PR
Posted: Tue Feb 04, 2025 7:27 am
Swiss companies, such as the soft cheese manufacturer Baer or Swisslife, have announced that they will stop advertising on Google completely because their advertising appeared in the context of china rcs data YouTube videos with unacceptable content, for example neo-Nazi speeches or videos by conspiracy theorists (persoenlich.com reported) . The American telecom giants Verizon and AT&T have also decided to take this step (persoenlich.com reported) .
In the UK, more than 250 companies have called for a Google boycott. Overall, this led to a 4.5 percent drop in Alphabet shares. In other words, the Google/YouTube parent company lost $22 billion in market capitalization. Investors are therefore wondering whether this controversy marks the beginning of the end of Google's advertising dominance.
The case is interesting because it can be judged completely differently from different angles.
Baer/Swiss Life boycott
Swiss Life and Baer have announced that they will no longer advertise on YouTube and via the Google Display Network (GDN). The communications managers may be very annoyed, but advertisers will still come back to Google.
In the UK, more than 250 companies have called for a Google boycott. Overall, this led to a 4.5 percent drop in Alphabet shares. In other words, the Google/YouTube parent company lost $22 billion in market capitalization. Investors are therefore wondering whether this controversy marks the beginning of the end of Google's advertising dominance.
The case is interesting because it can be judged completely differently from different angles.
Baer/Swiss Life boycott
Swiss Life and Baer have announced that they will no longer advertise on YouTube and via the Google Display Network (GDN). The communications managers may be very annoyed, but advertisers will still come back to Google.