Pardot Layout Templates: The Ultimate Guide
Posted: Sun Dec 22, 2024 10:19 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Why Might You Need Pardot Layout Templates?
I get asked one question about Pardot more than any other question and I'll tell you what that it is a little further down the page (hint: it's related to Pardot Layout Templates!). First, I want to give a bit of background and to make it a bit of fun, let's turn it into a story.
Our fictional character for this story will phone line in cambodia be Dave and he's the lovable Head of Marketing who brought Pardot into his fintech company as he knew the potential the platform has when integrated with Salesforce.
After a relatively quick implementation, Dave is finally happy that the system is set up properly, information is flowing across systems and now he wants to get his hands dirty and set up some high converting marketing campaigns so he can really show the ROI of Pardot.
Here's the problem, Dave thinks the stock templates he's using in Pardot kinda suck. They're not on brand, they aren't very responsive and they're not converting well. He's got an idea; he wants to build his own templates.
So, Dave does some Googling and finds MarCloud Consulting who offer this exact service but he's got a burning question he needs answering before committing…
You ready? The question is ‘What are the limitations of building landing pages/forms/emails in Pardot?‘.
The answer we always give is, fortunately, there aren't any!
Now, when I say ‘there aren't any' I should clarify that landing pages & forms have the same limitations as any other web page or form. The same goes for email, we still can't be building forms in emails guys!
Saying that, we've previously set up Pardot landing pages with features such as parallax scrolling, countdown timers (users just set the end date in the landing page editor), pop-up forms on click or timer, editable 2-tab tables with financial information as well as customising fonts, favicons and other cool design features. We even write validation scripts to embed in forms to help standardise data so, for example, you might only be able to enter numbers into the phone number field.
Why Might You Need Pardot Layout Templates?
I get asked one question about Pardot more than any other question and I'll tell you what that it is a little further down the page (hint: it's related to Pardot Layout Templates!). First, I want to give a bit of background and to make it a bit of fun, let's turn it into a story.
Our fictional character for this story will phone line in cambodia be Dave and he's the lovable Head of Marketing who brought Pardot into his fintech company as he knew the potential the platform has when integrated with Salesforce.
After a relatively quick implementation, Dave is finally happy that the system is set up properly, information is flowing across systems and now he wants to get his hands dirty and set up some high converting marketing campaigns so he can really show the ROI of Pardot.
Here's the problem, Dave thinks the stock templates he's using in Pardot kinda suck. They're not on brand, they aren't very responsive and they're not converting well. He's got an idea; he wants to build his own templates.
So, Dave does some Googling and finds MarCloud Consulting who offer this exact service but he's got a burning question he needs answering before committing…
You ready? The question is ‘What are the limitations of building landing pages/forms/emails in Pardot?‘.
The answer we always give is, fortunately, there aren't any!
Now, when I say ‘there aren't any' I should clarify that landing pages & forms have the same limitations as any other web page or form. The same goes for email, we still can't be building forms in emails guys!
Saying that, we've previously set up Pardot landing pages with features such as parallax scrolling, countdown timers (users just set the end date in the landing page editor), pop-up forms on click or timer, editable 2-tab tables with financial information as well as customising fonts, favicons and other cool design features. We even write validation scripts to embed in forms to help standardise data so, for example, you might only be able to enter numbers into the phone number field.