Given the money this new generation controls, any restaurant interested in success would do well to consider what Gen Z wants in a dining experience .
While it may be tempting to think of them as a younger subset of millennials, Generation Z, comprised of people born between the mid-1990s and around 2010, is markedly different from their predecessors in many ways, including what they look for when dining out.
Want to harness the buying power of Gen Z in your restaurant? Use these tactics to start serving Gen Z the right way:
Providing a socially responsible dining experience
Maintain an active presence on social networks
Update your menu
Providing fast and reliable service
Offer a relaxed space
1. Provide a socially responsible dining experience
For Gen Z, dining out isn’t just about eating, it’s about having qatar cell phone number an experience. Whether it’s in the form of a lively atmosphere (bars/arcades are popular for good reason) or the food itself, eating out is a unique experience.
However, one underlying characteristic that Gen Z is looking for in their dining experience is social and environmental responsibility. They don’t want just any restaurant experience, they want one that aligns with their desire to have a positive impact on the environment .
By investing in socially and environmentally responsible measures such as sustainable food waste management , emerging technologies, food donations or even offering unique seasonal dishes, you will be able to attract this highly sought-after generation.
An easy way to get on the path to a more sustainable and responsible restaurant? Use technology that reduces your daily waste.
Opting for a kitchen display screen can help you reduce your carbon footprint by sending your orders directly to the kitchen, without wasting paper or inefficiency. Taking orders on an iPad also eliminates the need for paper, and is much faster too.
2. Maintain an active presence on social networks
Social media platforms like Instagram and Facebook are hugely influencing Gen Z's choices about which new restaurants to try.
From reviews to food and drink photos, influencers play a huge role in the world of Gen Z. That means social media is one of the main ways to achieve this goal, and you should be using social proof as your ally.
You don't even need a huge marketing budget to increase your social engagements.
By leveraging user-generated content (with their permission!), reviews, creating blog posts, and being active on various social platforms, you can start building your presence.
According to Business Insider, Gen Z is most active on Instagram, YouTube, Snapchat, and Facebook . If this is a market you want to target, make sure you are actively engaged on these platforms.
Oh, and before you start, be sure to read these 5 common mistakes to learn how to avoid them.
3. Update your menu
Gen Z not only has different preferences when it comes to social media and dining experiences, they also have a different palate than their predecessors! Some of the standout aspects include Gen Z’s preference for healthy options, smaller plates, and affordable prices.
By understanding their tastes and preferences, you will be able to tailor your current offering to something more appealing to this new generation.